Adsquare, the leading location intelligence platform for programmatic marketing, announces its integration with Amazon Marketing Cloud (AMC). This integration enables advertisers to turn real-world consumer behaviour into digital performance—bringing Adsquare’s location intelligence directly into the heart of one of the [...]

VideoElephant, one of the world’s largest libraries of premium video content and a leading video solutions provider for channel owners, will bring its two high-performing FAST Channels, "Travel Escapes" and "Real Crime Uncovered", to Amazon’s Fire TV Channels.  In addition, as [...]

In today’s Digest, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to target 80% of the US CTV audience as well as Google cutting ties with Scale AI after Meta’s investment, and [...]

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced today (11th June, 2025) the support of Amazon Sponsored Ads. Building on Clinch’s existing global certification with Amazon DSP, advertisers can now seamlessly manage creative [...]

In today’s Digest, Judge Amit Mehta zooms in on generative AI in Google’s antitrust case, the New York Times strikes an AI content licensing deal with Amazon, and the AI copyright clash intensifies. Judge Zooms In on Generative AI in Google’s [...]

GeoEdge, a leader in malware detection and ad-quality technology, is now available in APS Connections Marketplace (CxM), offering global ad security protection to publisher customers. Publishers can now deploy advanced protection directly through APS portal without the need for additional [...]

News in brief: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users  Amazon Ads Improves Transparency and Reporting Amazon intends to improve its ad offering’s transparency tools, reports Digiday. Updates to the service will [...]

News in brief: Amazon’s Ad Business Earns $17bn in Q4; UK Orders Access to Apple Users’ Encrypted Accounts; Netflix Hikes UK Subscription Prices  Amazon’s Ad Business Earns $17bn in Q4  Amazon’s advertising services earned USD$17.3bn (£13.9bn) in the final quarter of last [...]

TripleLift is proud to announce that we are an early beta participant for Amazon Ads' new traffic signal sharing and shaping tool, Dynamic Traffic Engine (beta). This product is transforming how TripleLift is optimising the traffic we send to Amazon [...]

News in brief: UK Ad Spend Rose 10% in Q3 2024; Tables Turn as OpenAI Accuses DeepSeek of Property Theft; Amazon and Microsoft face Cloud Services Probes   UK Ad Spend Rose 10% in Q3 2024;  UK Ad Spend rose 9.7% in the [...]