On today’s news digest: Twitch Launches Short-Form Video Feed; OpenAI and Microsoft Sued by Eight US Newspapers; WeTransfer to Allow Direct Sales   Another tech giant has entered the short-form video playing field: Amazon’s livestreaming site Twitch has launched its own short-form [...]

On today’s news digest: UK Streaming Service Freely Launches; Amazon Ads Sees 24% Growth; Google Strengthens Ad Partnerships with Disney & Paramount  Freely, the streaming service backed by the UK’s major broadcasters (the BBC, ITV, Channel 4 and Channel 5) launched [...]

On today’s news digest: Social Video to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships; Meta’s Ad Tracking Under EU Scrutiny  Total digital video ad spend is expected to grow 16% this year, according to IAB’s [...]

On today’s news digest: The Cookieless Can has Been Kicked Again; Revolut Explores Monetising Customer Data; Amazon Launches New Grocery Delivery Subscription Plan In news that will surprise very few, Google have announced that the plans for cookie deprecation in Q4 [...]

On today’s news digest: BBC Looks to Reform Licence Fee; Elon Musk Loses Lawsuit Against Watchdog Group; Amazon Pharmacy Expands Same-Day Delivery Service The BBC will be exploring how to reform the licence fee post-2028, announced the broadcaster’s director general, Tim [...]

In association with Kevel In the ever-evolving landscape of retail and ecommerce, one thing is quite clear: to compete with Amazon, the industry must embrace programmatic retail media (PRM). PRM holds the key to unlocking these unprecedented opportunities. At the heart [...]

Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. What are some of the opportunities and challenges surrounding this $100bn space? It would be remiss to overlook ad tech’s current focus on the [...]

On today’s ExchangeWire digest: TikTok Facing Potential Ban in US; Target to Launch Paid Membership to Rival Amazon Prime & Walmart+; Amazon Loses Appeal Over Targeting UK Consumers  National security concerns in the US have led to the introduction of a [...]

Adelaide, the leader in attention-based media quality measurement, has released a groundbreaking study with consumer health company Haleon and its media agency, Publicis, demonstrating the positive effects of high-attention placements on full-funnel business outcomes.  This project will be presented at Adelaide’s [...]

Today on the ExchangeWire digest: Amazon Faces Lawsuit Over Prime Video Ad Tier; X to Allow More Control Over Ad Placement; TikTok Moves to Tackle Disinformation  In addition to being faced with ads, users of Amazon Prime Video’s ad-supported streaming tier [...]