Prisma Media, a leading digital media group in France, has been working with Manadge, the most advanced analytics platform for publishers, since 2020 to monitor and control its global programmatic revenue.  The media group called on Manadge to improve the quality [...]

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announce that the DV Publisher Suite is now available to European publishers. Additionally, DV has expanded its Publisher Division to Europe to manage growing demand, [...]

Epom, an ad tech company that aligns its products with its mission to create more meaningful advertising, have recently launched an update of its DSP. The Epom DSP has hit a major milestone reaching version 5.0.  The DSP is one of [...]

Adverity, the rapidly growing marketing analytics platform, today announced it has closed a USD$120m (£86.63m) Series D financing round led by SoftBank Vision Fund 2, with existing investor Sapphire Ventures also participating in the round. Adverity’s mission is to transform marketing [...]

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Dan Wigley to lead its combined UK analytics practice. In his new role, Wigley is responsible for leading and driving growth strategies within Merkle’s [...]

Didomi has announced its Series B round of USD$40m (£29m) led by Elephant and Breega. The Paris-based startup helps developers and companies manage their users’ consent and preferences across their online and off-line channels. This funding will allow Didomi to [...]

Adverity, the rapidly growing marketing analytics platform, has announced the expansion of its Executive Team to meet increasing demand and rapid growth of the company. The change sees Harriet Durnford-Smith named as chief marketing officer (CMO) alongside Christina Schlesinger as [...]

In this exclusive article, Aarti Bharadwaj, vice president, analytics, APAC at Essence, and judge of The Wires Global 2021, explains the value of brand analysts, and sets out what brands can do to optimise their data and analytics. Data and analytics [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a collaboration with Oracle Moat Measurement, a leader in real-time attention analytics, bringing new control, choice and transparency to advertisers working [...]

Pubstack veranstaltet das Online-Event `How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack’. In den letzten Jahren hat sich Ad-Tech zu einem komplexen Umfeld entwickelt, in der Publisher zunehmend mit dem Tagesgeschäft beschäftigt sind und darum kämpfen, [...]