New partnership will enable advertisers to add scale and simplicity to video campaigns in the ANZ region. MediaMind, a division of DG and leading independent provider of integrated digital advertising solutions, announced last week a strategic regional partnership with Adap.tv, a [...]

Toby Ross is Head of Strategic Alliances at Fairfax Media. Here he discusses the new audience extension partnership with Google, as Fairfax looks to leverage its audience across dynamic inventory, and whether this move is a precursor to the [...]

Phil Duffield, Managing Director Adap.tv, discusses the growth of Video RTB in the APAC region, publisher adoption of the buying mechanism and some key infrastructure problems that currently is holding back the market. Is the fusion of TV and video applicable [...]

smartclip, the multiscreen and brand advertising platform, and LG Electronics announced on Friday that smartclip will monetise all ad inventory on the LG Smart TV Platform across Europe, Russia and Australia. The partnership with LG Smart TV offers advertisers a [...]

eBay Australia’s JJ Eastwood discusses the implementation of geoTribes, a new geo-demographic segmentation tool, that the company claims brings offline segmentation to online audiences for the first time. Can you explain what eBay has done with the rollout of geoTribes for [...]

Matt Hunt is Managing Director, Australia at Adconion Media Group. Here he discusses the evolving Australian digital ad market, the Adconion solution in the region, the commercial challenges posed by new players like DSPs and SSPs, and the unique data-driven [...]

Maxifier Opens First Office in Asia & Appoints Japan Country Manager Maxifier, a global leader in inventory revenue management technology, announced this week the establishment of its business in Asia, the opening of an office in Tokyo, and the appointment of [...]

Publicis Groupe Acquires Longtuo, Aiming for a Dominant Role in China's Booming e-Commerce Market Publicis Groupe announced this week it has acquired Beijing-based Longtuo, a digital marketing company with strong eCommerce expertise in creative, customer acquisition, marketing solutions and measurement tools. [...]

ATS Sydney was the first full day conference on the evolving data-driven ad market in the Southern Hemisphere. The event was attended by over three hundred C-level regional digital media execs. One of the keynotes on the day was delivered [...]

Ogilvy and Marmalade Digital Launch DSPs in India DSPs are gaining traction in India with Neo@Ogilvy, the digital media planning and buying arm of OgilvyOne, and Marmalade Digital, a digital media trading technology and services provider, announcing the launch of their [...]