Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their business, and how will they make the platform available to any agency or activation channel? These are questions brands, publishers, and [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singaporeans still prefer email in brand interaction; Social important among China marketers; If clearly labelled, content marketing [...]

While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and hold out-dated views about programmatic. Matt Harty, Asia-Pacific senior vice president of The Trade Desk, explains in this Q&A with [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India ad spend to see strong growth in 2016; GroupM inks Line partnership to boost APAC campaigns; [...]

Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful to both advertisers and publishers. This typically involves low-tier inventory bought in bulk at low CPMs, and later sold to [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Malaysians want fast, quality mobile video; AU to spend AUD$28m on ads promoting Innovation Agenda; SpotX hires [...]

China's largest DSP believes its local partnerships and strong knowledge of the local market mean it can deliver a higher level of service compared to Google, which it considers its archrival. iPinYou, which last month announced it had restructured to "return" [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU ad market to grow 3% in 2016; McGarryBowen sets up HK outfit; Gravity4 buys out Australia's [...]

Ad tech vendors in the Asia-Pacific region are way too obsessed with the last click and are ignoring more meaningful interactions with consumers. More importantly, last-click attribution is not in line with key business metrics, according to Ann Reilly and [...]

Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the region are eager to tap into this captive audience. However, brands currently resort to repurposing creatives developed for TV and [...]