In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: VivaKi inks DMP deal with Tencent in China; Asia leads smartphone purchases; Chinese consumers have high [...]

Programmatic may provide great benefits for brands, but it is still a fledgling industry and one that needs to be further simplified so marketers can better understand its inner workings. Cheryl Goh, global vice president of marketing for GrabTaxi, urged [...]

Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York office suggests it may be changing its mind pretty soon. In an interview with ExchangeWire at the sidelines of the [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: ZenithOptimedia revises global ad spend forecast on slower China growth; Growing APAC demand for B2B audience; [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: HK ad spend up 17% during CNY; WPP subsidiary inks ecommerce partnership in China; WeChat Moments [...]

Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it will need to turn to programmatic to ensure its viability. Chris Dobson executive chairman of The Exchange Lab, believes this impetus [...]

Audience data is undeniably an important ingredient in any ad campaign, but some marketers are misusing such data to achieve easy success. ExchangeWire spoke with Bryan Melmed, global vice president of insights at Exponential Interactive, who championed the use of [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: China consumers more willing to give data for personalised service; Smartphones make up 72% of APAC [...]

If traditional media are expected to make-good when they fail to deliver, should marketers expect the likes of Facebook and Google also to be held accountable? Delegates at a recent agency event debated the merits of this rather interesting proposition, [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: IAB AU unveils programmatic guide; Asia's social, mobile usage grows; CtrlShift hooks up with TubeMogul; Amobee [...]