GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when creative relevance is ignored. This finding emerged through GumGum’s enhanced Mindset Graph and underscores [...]

Adelaide, the leader in attention-based media quality measurement, has released findings from an independent audit conducted by global media advisory firm MediaSense. The review validates the methodology behind Adelaide’s AU metric. It confirms that higher AU scores reliably correlate with [...]

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (30th June, 2025) announced the launch of DV Authentic Attention® for Social. The product will first launch with Snap, combining timely platform signals with [...]

Leading ad tech company Adnami has announced the appointment of Stevie Antonioni as its new managing director, UK. The hire marks a significant step in Adnami’s growth strategy, following a series of product innovations and an expanding client base across [...]

Overwolf, the leading in-game advertising platform and creator ecosystem for PC gaming, has been selected to join Adelaide’s new AU Ecosystem, an exclusive group of 40 premium publishers that includes The New York Times, Spotify, and The Wall Street Journal. This [...]

With ATS Singapore 2025 just around the corner, we reveal a final preview of this year's topics... With less than one month until ATS Singapore 2025, anticipation is building. At the event, we'll delve into the biggest industry issues currently affecting [...]

Adnami’s attention-first measurement tool, Sonar, has seen adoption more than double in just the first four months of 2025, underscoring the industry’s growing commitment to attention as the new baseline for advertising performance. Sonar’s rapid growth reflects a market hungry [...]

In today’s Digest, we cover the IAB and MRC’s release of draft guidelines for attention measurement, Frasers Group’s launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates. IAB and [...]

Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than non-winning campaigns, according to new data from creative effectiveness platform DAIVID. In partnership with Effie Awards UK – the leading authority on marketing effectiveness – [...]

Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, announced the launch of Mantis  Attention, powered by Adnami. Adnami is a leading ad tech company, empowering users with attention-driven advertising solutions. The launch is designed to [...]