Vevo, the world’s leading music video network, announced a partnership with attention measurement company Adelaide to bring outcome-driven attention measurement to advertisers across Vevo’s distribution on connected TV (CTV), mobile, and desktop.  Through the partnership with Adelaide, Vevo has launched 'Attention [...]

Adelaide, the leader in attention-based media quality measurement and activation, has released its 2026 Outcomes Guide, offering the industry’s most comprehensive look at how attention metrics are being applied across advertising campaigns to drive measurable outcomes. As attention becomes part of [...]

Adelaide, the leader in attention-based media quality measurement and activation, is now available in Index Marketplaces, expanding access to Adelaide’s AU metric within sell-side curation workflows and enabling buyers and curators to evaluate and package media quality at scale. Index [...]

Shirley Marschall looks at ad frequency, quality and why advertising strategies need to recreate the magic moment a dog hears a fridge door...

What better way to start the year than have Shirley Marschall prescribe some goals for the ad tech industry...

Clinch, the agentic AI platform for omnichannel content orchestration, today (18th December, 2025) announced the launch of a new predictive creative scoring suite within its Flight Control platform. Powered by AI, the Predict IQ Scores™ enable advertisers to understand how [...]

Heineken has appointed contextual-first leader GumGum to run a Christmas 2025 campaign for Birra Moretti, celebrating key themes of family, connection, and joy. The festive special will use GumGum’s advanced contextual tech to celebrate Birra Moretti’s proud Italian heritage and [...]

DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, today (10th December, 2025) announced the expansion of the DV Authentic Attention® product to TikTok. This marks the first badged TikTok Marketing Partner offering [...]

Adnami, a leader in attention-driven digital advertising, today (10th December, 2025) announced the launch of its Agentic Curation product to create custom publisher deals and optimise campaigns fast and at scale.  After a year of success delivering curation services to global [...]

Adelaide, the leader in measurement and optimisation of attention metrics, announces the selection of GDB as its preferred partner across Latin America. The strategic collaboration aims to drive the adoption of more effective and transparent digital advertising in the region, [...]