Lotame, the world’s leading unstacked data solutions company, today (18th May) announced the launch of Lotame Panorama, a suite of data enrichment solutions that use first-, second- and third-party data to create and analyse addressable audiences across the cookie-challenged web [...]

Video ad tech company Unruly has released new research on consumers' emotional responses to TV as ad campaigns. The study found that ITV’s “Apart. But Never Alone” is the most moving Coronavirus campaign in the UK (so far), attracting the [...]

89% of digital businesses invest in personalisation, according to Forrester’s study. Going forward with developing personalisation technology, OnAudience.com extends the scope for segment definition and adds a new attribute: a person’s personality. Correctly discovered user’s personality gives deep insights into [...]

Channel Factory surveyed over 500 UK-based and over 1,000 US-based consumers to find out how the coronavirus is impacting their content consumption. The study uncovered that stay-at-home consumers on both sides of the pond flock to YouTube to cheer them [...]

Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased [...]

Writing exclusively for ExchangeWire, Andrew Morsy (pictured below), managing director international, Peer39, takes a creative look at how content, rather than audience, is set to become the point of focus for the digital advertising industry. If digital advertising was a blockbuster [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DoubleVerify acquires Ad-Juster; Rubicon Project announces LiveRamp integration; IPA supports ISBA Origin; AudienceProject launches AudienceHub; and Innovid expanding [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: 62 percent of consumers report a better experience with online ads than a year ago; 4C launches [...]

Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals [...]

ExchangeWire has been doing ‘proper’ European events for over ten years. All our events are done predominantly through the native language of the country in which we host events: French, Spanish, Swedish, or German. I have even given two French monologues [...]