Research Measurement Technologies, Inc. (RMT) specialises in coding ads by their 265 empirically-derived subconscious motivating signals called DriverTagsTM. Its methodology has been repeatedly and publicly validated by objective third parties — Nielsen NC Solutions, 605, and Simmons — in studies [...]

Captify, the global leader in search intelligence, today announced the launch of PSI, a revolutionary, new product in partnership with PubMatic, a digital advertising technology company. PSI enables advertisers to curate custom Private Marketplace (PMP) deals by mapping Captify’s dynamic [...]

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations [...]

OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of segments that include over 400 million profiles connected to topics such as work, business, or career. Now, advertisers can easily reach users interested in marketing and [...]

OnAudience.com, one of the world’s largest audience data provider, released an online taxonomy - a new tool that will help marketers to easily find the right target group. It is dedicated for media planners and digital marketers who want to [...]

How do your average Joe’s ad creation skills compare to some of the country's most renowned brands? Even better than the real thing. That’s certainly the case with ITV’s The People’s Ad Break after two homemade remakes of classic ads were found to [...]

Whilst businesses continue to battle against the COVID-19 onslaught, the need for greater addressability and transparency has become more prominent than ever. With concerns surrounding how advertisers use consumer data pre-dating the current crisis, how is the industry responding to [...]

Picnic Media, the user-first ad marketplace that transforms the way publishers monetise their AMP inventory, continues their growth by appointing Alex Taylor as partnerships director. Alex has the remit to develop Picnic into the leading AMP monetisation solution through growing [...]

Lotame, the world’s leading unstacked data solutions company, today (18th May) announced the launch of Lotame Panorama, a suite of data enrichment solutions that use first-, second- and third-party data to create and analyse addressable audiences across the cookie-challenged web [...]

Video ad tech company Unruly has released new research on consumers' emotional responses to TV as ad campaigns. The study found that ITV’s “Apart. But Never Alone” is the most moving Coronavirus campaign in the UK (so far), attracting the [...]