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  • How Will Web3 Change Advertising?

    With the advent of new technologies and enhanced user experience, users have become more connected than ever before. Georges Tertois of Eidgensi looks at how Web3 can enhance this shift even further, and what it will offer to advertisers. Nowadays, virtually [...]

  • 'A Recalibration is Overdue': have your say on measurement, attention and context

    ExchangeWire’s Industry Review returns in May 2023, and there’s still time for you to lead the discussion. We’re taking a look at each of our industry-defining themes this week, starting with measurement, attention and context. Getting the big decisions right matters, [...]

  • Playground xyz Shines a Light on the Nuanced Interplay Between Context, Creativity & Attention

    Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative, and attention, as it continues to position itself at the forefront of the attention space. In what stands as the world’s biggest [...]

  • The Rise of Contextual Targeting in a Cookieless World

    On the eve of ATS London 2022, Andy Ashley, global marketing director at SmartFrame, introduces key findings from a recent whitepaper detailing the importance of contextual advertising following the upcoming deprecation of third-party cookies. Third-party cookies are soon to be a [...]

  • Contextual Relevance is Critical to Indian Consumers According to IAS The Power of Context Research

    Integral Ad Science, a global leader in digital media quality, today (26th April 2022) released a new research study, The Power of Context in India, surveying over 500 Indian consumers. This report from IAS explores how context influences consumers’ perception [...]

  • ID Wars: The Battle for Contextual 2.0

    In this contributed article written for ExchangeWire in association with Fifty, Robert Webster, founder of Canton Marketing Solutions, outlines the current state of play in contextual and how next-generation solutions are set to revolutionise media planning and buying in years [...]

  • Predictions 2022: DOOH and OOH

    In the second article in ExchangeWire's 2022 predictions series, industry experts predict what next year will hold for the traditional and digital out-of-home sector, which has face particularly stark challenges over the course of the coronavirus pandemic. Innovation in creative, context, [...]

  • Matterkind Singapore Uses IAS’s Context Control to Successfully Drive Demand for an International School

    Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Matterkind Singapore, IPG’s addressable activation partner, today announced a case study on how they improved campaign performance and drove demand for an international school by using IAS’s [...]

  • Building Houses in the Sand: Developing Digital Media Strategies in an Era of Change

    In this article written exclusively for ExchangeWire, William Hughes, Digital Media Account Director at HOME and The Wires Global 2021 judge, discusses data privacy from the strategic marketing standpoint. “The rain came down, the floods came, and the winds blew, and [...]

  • User Privacy, Bigger Scale, Better Relevance? The Cookieless Future Looks Bright

    In this article written exclusively for ExchangeWire, Ricardo Honing, global client lead at Dentsu, details how AI-powered contextual advertising solutions can be used as an effective replacement for third-party cookies. How to solve the cookie conundrum? Many in the advertising industry [...]