Consumers are being left confused and unsure how to feel about the majority of soft drink brands. That’s according to new data from DAIVID, which found that confusion is among the top emotions people feel when watching soda ads. DAIVID – [...]

GeoEdge, the global leader in malvertising detection and ad quality, announces a new strategic focus aimed at elevating the CTV viewer experience. As connected TV continues its rapid ascent and advertising budgets follow, one aspect of the viewer experience isn’t [...]

Today's digest looks at TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the creative development process, and new updates from Google. TikTok and Reddit Under Privacy Scrutiny  TikTok and Reddit are two of the [...]

In the first of our series on pDOOH and independent agencies in association with JCDecaux, we met Laura Jordan Bambach of Uncharted to discuss the potential of OOH and why creative agencies need to harness it properly. How has the rise [...]

TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (February 12th, 2025) announced the appointment of Dave Helmreich to the position of chief executive officer. Helmreich will build on TripleLift’s momentum by accelerating strategic [...]

The NFL’s “Somebody | It Takes All of Us” is the most emotionally-engaging ad of Super Bowl LIX. That’s according to new research from creative effectiveness platform DAIVID, which found the spot, which features NFL players mentoring children, generated the most intense [...]

The NFL “Somebody | It Takes All of Us” is the early pacesetter in the 2025 Super Bowl ad battle after generating the most intense positive emotions and the highest levels of attention of any Big Game spot released so [...]

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading provider of MMM solutions, and creative effectiveness platform DAIVID. The deal [...]

A heartwarming campaign from floral delivery service Teleflora featuring a hospitalised boy and a magical snowman is the most emotionally engaging Holiday ad of 2024. That’s according to new research by creative effectiveness platform DAIVID, which used its AI-powered technology to [...]

John Lewis has won the UK's annual Christmas ad battle, according to new research by DAIVID, The global creative effectiveness platform used its AI-powered platform to find the Xmas 2024 ads that generated the most intense levels of positivity. John Lewis’ [...]