A heartwarming Disney film about a little girl whose doodle comes to life after Santa mistakes her drawing for a Christmas wish is the most emotionally engaging ad of the festive season. That’s according to new analysis from DAIVID, which [...]

Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the "US Holiday Season Growth Playbook 2025". The holiday season in the United States [...]

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to new data from DAIVID. Released this week, the latest addition to the retailer’s much-vaunted catalogue of Christmas ads, "Where Love [...]

A chilling new film by domestic abuse charity I Choose Freedom that highlights the real-life horror faced by thousands of women behind closed doors is the scariest Halloween ad of 2025, according to new data from DAIVID.  Ahead of Fright Night, [...]

MarkApp, a global ad tech company driving innovation across web, mobile, and CTV environments, today (23rd October, 2025) announced its partnership with Zira, a leading creative design agency offering unlimited design services through a streamlined subscription model.  This collaboration brings together [...]

Kargo, a leader in cross-channel high-impact creative innovation, has announced its unique, eye-catching ad formats are now available on Amazon DSP across the entire APAC region. By combining Kargo’s unique, high-impact creative formats and its industry-certified premium inventory with Amazon [...]

Charities can now test the effectiveness of their ad campaigns for free using AI as part of a new initiative launched today (2nd September 2025) by creative data provider DAIVID to mark International Charity Day (September 5). Non-profit organisations – or [...]

AI slop is on the rise and society is stooping to new lows, while the current trajectory of the technology is unsustainable. Is there a light at the end of the tunnel? Descending into an AI-slop dystopia  AI is front and [...]

This week, AI reshaped content distribution and platform policy, as the industry faced rising tensions between innovation and safety. In today’s Madtech Daily, we discuss AliExpress, TikTok, WeChat facing privacy complaints, Publicis’ quarter 2 growth boosted by creative & media, [...]

Adform, the most powerful and safe media buying platform built for game changers, today (17th July, 2025) announces a strategic partnership with Airtory, the world-leading creative management platform, to transform connected TV (CTV) ad engagement. Brands and agencies will have [...]