Seedtag, the leading global contextual advertising company, has launched a powerful new generative AI capability that gives brands and agencies the capacity to build tailored creative based on the context of the surrounding page-level content. Advertisers can now benefit from [...]

Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, announces the appointment of Benjamin Arnold as President, North America. The former US CEO of socially-led creative agency We Are Social will be responsible for leading all US operations [...]

Adaptive streaming company, SeenThis, announce that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology ​​.  The study [...]

In association with Unruly. In this exclusive Q&A, Kiran Uppal, VP projects and insights at Unruly, breaks down the genuine importance of the industry’s latest buzzword “attention measurement,” particularly when it comes to creative optimisation, and explains how under-utilised data – [...]

Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements [...]

Newsroom AI, a pioneering creative enablement company, announces the launch of Public Supply, a demand side platform (DSP) dedicated to short-tail, high-impact ,and AI-assisted brand experiences, powered by Open AI's groundbreaking GPT-4.The AI content creation functionality allows advertisers to build [...]

Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.  This initiative further demonstrates Sharethrough’s focus on improving the attentive quality of all ads [...]

Adloox, seul outil français & européen de mesure de la qualité publicitaire accrédité par le MRC (Media Rating Council), et Equativ, la principale plateforme publicitaire indépendante, annoncent aujourd'hui (février 7th, 2023) leur partenariat.  Cela prend la forme d'une intégration officielle des [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced it is experimenting with integrating generative AI, including ChatGPT by OpenAI, into its ad platform. One application of the new technology [...]

In this week's MadTech Sketch, Ciarán O'Kane turns his attention to AI, and how new tech can evolve programmatic creative and aid campaign execution. Much has been written about the magic capabilities of ChatGPT since it was released into the wild [...]