TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has launched TVP Next, a dedicated Connected TV ad server. TVP Next goes above and beyond to bring CTV publishers and broadcasters enhanced control over the process of ad delivery. For [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Facebook whistleblower, Frances Haugen, discusses safety concerns during a 60 Minutes interview; YouTube announce they are expanding video [...]

In today’s ExchangeWire news digest: YouTube have announced they are expanding video action campaigns to CTV; Perion Network have acquired Vindazoo in a USD$93.5m (£68.7m) deal; and Zeta Global have completed a USD$41m (£30.1m) acquisition with Apptness.   YouTube announce video action [...]

Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, and ID5, the market-leading identity solution provider, announce an industry-first cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity [...]

LoopMe, the leading outcomes-based platform, today (28 September) announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics. Designed for agencies, brands and publishers to measure media effectiveness throughout the [...]

In this article written exclusively for ExchangeWire, Paul Gubbins, VP, CTV strategy, Publica, discusses why publishers need to remedy consumer-unfriendly advertising breaks in connected TV (CTV) streaming, alongside the fixes available. If the promise of the addressable TV landscape is ever [...]

Die ShowHeroes Group, Europas führender Anbieter von Videolösungen, erweitert ihr Produkt-Portfolio und nutzt die SemanticHero Technologie ab sofort auch im Bereich Connected TV (CTV). Das bietet Publishern und Advertisern die Möglichkeit, neue, Kontext-bezogene Werbeformate einzusetzen. Die SemanticHero Technologie analysiert das [...]

ShowHeroes Group, leader européen de la publicité digitale, annonce le lancement de son nouvel outil : SemanticHero for CTV. Il permet au groupe de prendre une avance décisive sur le marché porteur de la télévision connectée (CTV). Basé sur l'IA, [...]

ShowHeroes Group, tra i principali fornitori di soluzioni video in Europa, annuncia oggi il lancio di SemanticHero per CTV, un prodotto pionieristico che sbloccherà nuove opportunità per tutti i player principali nell'ecosistema digitale. Con la sua reputazione per il targeting semantico [...]

Verve Group, a privacy-first omni-channel ad platform, announced it has hired Stephanie Vandenberg-Smith as SVP of Revenue, Corey Kulis as VP of Marketing, Derek Hashemi as VP of CTV Platform. It also appointed Matthew Deets to serve as GM of [...]