In the final part of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in initial public offerings (IPOs) over 2021 for insight as to why 2021 is ideal for listing publicly, and [...]

In part two of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in M&A transactions over 2021 for insight as to how consolidation is developing within the sectors. Key statistics (2021, to-date)* - Total [...]

On the road to the development of the kids' content segment in the OTT ecosystem, VlogBox has recently announced its partnership with Digital Television Russia (DTR), the largest media company on the Russian pay TV market with a 27.5% market [...]

In today's ExchangeWire news digest: a study finds that streaming TV usage grew 13% in Q2; MediaSense receive a significant investment from Apiary; and the Polish parliament pass a new media ownership bill, putting Discovery's TVN channel at risk.   Global TV [...]

AlgoriX, an independent global media and technology company, becomes a community member of Prebid.org as part of the company’s push for greater industry collaboration and transparency. In doing so, AlgoriX makes it easier for publishers to use header bidding solutions [...]

TheViewPoint, a SaaS video ad monetisation platform for CTV/ OTT publishers, has partnered with Firework, the leading short video web story platform for digital publishers, businesses, and media buyers, to assist in ad monetisation of Firework’s inventory. This partnership will enable [...]

DoubleVerify ('DV'), (NYSE: DV), a leading software platform for digital media measurement, data & analytics, has identified a new connected TV (CTV) advertising fraud scheme, dubbed “SmokeScreen,” which caused screensavers to hijack CTV devices to generate impressions— even when the [...]

In this exclusive article, Charlie Glyn, ad technology lead at Channel 4 and The Wires Global 2021 judge, questions the notion that traditional TV is out-of-date, and outlines the advantages the medium has to offer in the new dawn of [...]

ShowHeroes Group, Europe's leading independent provider of video solutions for digital publishers and advertisers, is investing heavily into its CTV branch. With the latest expansion of the management team, the company welcomes yet another high-profile leader: Sarah Lewis. As global [...]

In this article, ExchangeWire speaks to a quartet of industry professionals on their views on how contextual advertising solutions can be applied to emerging channels such as DOOH, CTV, and gaming. Context in DOOH With outdoor activities resuming, we’re seeing a very [...]