From bigger budgets and smarter auctions to instant TV ads, this week saw the media and ad tech industries racing toward an automated future. In today’s Digest, we cover Perplexity launching a tool to simplify online shopping, a Spanish court [...]

LG Ad Solutions, a global leader in advanced connected TV (CTV) advertising, today (18th November, 2025) released new findings illustrating how the Smart TV Home Screen has become the new "first impression" moment for advertisers — a critical space where [...]

Teads is announcing a new partnership with myTV SUPER to bring advertisers exclusive access to one of Hong Kong’s most valuable connected TV (CTV) touchpoints - the myTV SUPER Homescreen on set-top box devices. myTV SUPER is Hong Kong’s leading OTT [...]

Clem Birdsall, sales director at Publica by IAS, examines transparency in CTV advertising, with a focus on what buyers are currently asking for.

DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, and Roku Inc. (“Roku”), announced new milestones and insights from their two-year collaboration to protect connected TV (CTV) advertising. According to DV’s recently released report, [...]

OpenX Technologies, Inc., líder global en soluciones omnicanal del lado de la oferta (supply-side platform), anunció hoy el lanzamiento de una nueva poderosa oferta enfocada en video diseñada para el mercado de publicidad digital de América Latina, que crece rápidamente. [...]

In today’s Digest, we discuss Netflix eyeing a Warner Bros. Discovery acquisition, the IAB unveiling a framework to standardise conversion APIs for CTV, and ABC and ESPN being pulled from YouTube TV ahead of their deal expiry. Netflix eyes Warner Bros. [...]

Teads, the omnichannel outcomes platform for the open internet, today (23rd October, 2025) announced the beta launch of CTV Performance, an innovative performance solution that tracks exposure to action, bringing accountability to connected TV campaigns for the first time outside [...]

MarkApp, a global ad tech company driving innovation across web, mobile, and CTV environments, today (23rd October, 2025) announced its partnership with Zira, a leading creative design agency offering unlimited design services through a streamlined subscription model.  This collaboration brings together [...]

Johnny O'Neill of VideoElephant gathers his thoughts on what the DPAA's Video Everywhere Summit revealed about the CTV and OOH landscapes...