In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: DoubleVerify uncover another CTV ad fraud scheme, dubbed "SneakyTerra"; privacy-centric internet browser Brave announce plans for their own search engine; [...]

GumGum, a global technology and media company specialising in contextual intelligence, today announced their In-Video product, which is the first scalable overlay ad placement for streaming video environments.   As one of the largest advertising platforms in the world, GumGum is expanding [...]

CTV was on the rise long before the COVID-19 pandemic sent subscriber levels skyrocketing and saw advertising spend pour in. Yet there's still a lot to learn and discover about this still relatively new medium. In this exclusive Q&A, Carl [...]

Captify, the global leader in Search Intelligence, today announced the next evolution of its use of Xandr’s platform, Xandr Curate. For the first time, programmatic buyers will be able to activate Captify’s live, intent-driven audiences - built by billions of [...]

For the first time, marketers can have 100% confidence in where their video ads are being safely placed thanks to 4D’s integration with IRIS.TV. Marketers now can leverage 4D’s advanced computer vision context segments to execute cookieless, interest-based targeting, on [...]

PubMatic, Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership with GroupM, WPP’s media investment group. With a shared vision for transparency and innovation in digital advertising, the alliance brings benefits [...]

In today's ExchangeWire news digest: DoubleVerify identifies a new CTV ad fraud scheme dubbed "SneakyTerra"; Adwanted Group partners with Mediatel to acquire the shares of the company's retired stakeholders; and TikTok parent-company ByteDance pays USD $92m to settle a class [...]

Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart’s advertising platform, White Ops’ Advertising [...]

The BidMind team has prepared a full list of all key updates implemented on their platform since its launch. The scope of updates includes geo-fencing, third-party audiences by Liveramp, IVT report, and a set of features helping customers to have [...]

Connected TV (CTV) and Over-the-Top (OTT) applications represent the future of entertainment. It's expected that by 2022 55 million people will “cut the cord,” or eliminate cable completely. And with more people home-bound due to COVID-19, Connected TV inventory has [...]