This week: Data privacy regulation reaches a head, China officially enters the AI race, as Google updates its AI protocols... Data privacy discussions dominate this week, as the EU and the US reach an agreement on the transfer of data between [...]

Achieving parity between safeguarding user privacy and ensuring effective ad targeting is a challenge for digital marketers, yet it remains crucial in order to preserve trust and transparency. Could PETs be the answer to all our ad tech privacy prayers? Mined, [...]

In today's ExchangeWire new's digest: Google may be forced to sell off part of its ad tech business; Apple threatens to remove Damus from the App Store over Bitcoin tipping; and a study finds that the majority of APAC consumers [...]

As ATS London 2023 approaches, Luke Fenney, VP addressability EU at LiveRamp, explains why now is the right time for publishers to adjust their data strategies to make the most of audience addressability. It’s hardly a secret that in the [...]

PRISA Media, the world's leading Spanish-language media company, has partnered with the leading data collaboration platform, LiveRamp to integrate its Authenticated Traffic Solution (ATS). ATS enables PRISA Media to improve addressability across its media offering with LiveRamp's pseudonymous, people-based identifier, [...]

On today's MadTech Sketch, Ciaran O'Kane maps out the concept of the No Data Zone, or NDZ, and what it means for the ad tech ecosystem. Ad tech will have you believe that programmatic is putting the right message in front [...]

In the latest MadTech Sketch, Ciaran O’Kane looks at the implications of the latest privacy rulings in the EU, and maps out the privacy options for the open web and walled gardens. The recent DPC ruling against Meta has serious implications [...]

Sojern, the leading digital marketing platform built for travel, and PUSHTech™, a CRM, marketing automation, sales, and support platform, have announced a new partnership to better support hotel partners make the most of their first-party data.  “As Google looks to eventually [...]

In this exclusive Q&A, Sandy Ghuman, managing director at Silverbullet, discusses how publishers and buyers are adapting to first-party data, how brands can best navigate the current economic climate, and why strategy is imperative to succeed in the privacy-first era. How [...]

In our latest Sketch, Ciaran O'Kane looks at data clean rooms, and draws out the six key areas of ad tech relevance for the technology. Much has been written over the past weeks about the entrance of Snowflake and Amazon into [...]