If News Corporation launching its own global ad exchange is anything to go by, it would appear that publishers are finally waking up to the power of their own data and the monetary value of using that data in the [...]

When Sir Tim Berners-Lee sat down nearly 24 years ago to tackle a problem that his fellow scientists were facing, it’s unlikely he thought the problem would still exist today: the absence of a unified means of exchanging data. He [...]

The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies doing with this today? Are they adapting, and if so, how? What are their attitudes towards this opportunity and what [...]

Google’s recent announcement that they will start to use your Google+ data within display ads has not surprisingly generated some debate. Any move that strays into the privacy arena will garner attention, and the prospect of your friends seeing your [...]

Big data, small data and everything in between are the talk of the marketing town these days, but many in the industry are missing the point when it comes to data management platforms (DMPs): it’s that size matters. Knowing the [...]

The airline travel industry was revolutionised by online travel agencies (OTAs) 15 years ago (e.g., Priceline, Orbitz, Opodo) – today, the parallels with programmatic trading and its impact on online advertising are striking. OTAs enabled real-time access to fare and [...]

To paraphrase an old saying, we can choose what decisions we make, but not the consequences. It’s time for the publishing industry to wake-up and see the decision that’s causing their demise. As publishers flounder, ad agencies, as well as ad [...]

Mobile continues to be a strong growth area for independent tech and trading companies - all of which will be discussed at this year's ATS event. Problems remain, however, around lack of transparency. With this in mind, Adbrain (staffed with a [...]

Stuart Colman is Managing Director, EMEA at Maxifier. What an incredible decade it’s been for Big Data. Back in 2003, Tacoda (remember them?) was still pre-AOL, AudienceScience (then RevenueScience) had just launched in the UK with the Financial Times, and [...]

What’s the biggest hurdle that global media management faces in the coming years? One good candidate is data and how its managed. It’s hard to corral information across different regions that operate with different procedures, different ways of entering data, [...]