In this exclusive piece for ExchangeWire, Alex Wright, head of insights, Blis, explores the relationship between data and efficiency and how this differs from the relationship between data and increased spend.  Retail marketing teams in the UK are engaged in a pitched [...]

Media agencies in Asia-Pacific want to play fair and work together so marketers in the region can better understand how consumers engage with their brands and deliver improved products and services. ExchangeWire spoke with three agencies to discuss their priorities [...]

This week, Alibaba has announced plans to expand its network of Hema supermarkets with another 30 locations in Beijing, up from the current five. Scheduled to open by end-2018, the new physical stores would beef up deliveries for some 1.5 [...]

This week, we kick off the new year with a look at how Alibaba is adding merchants to its ecosystem by modernising China's convenience stores as well as arming local prisoners with e-commerce skillsets. The Chinese online retailer runs a programme [...]

From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the new year, with market players also urging for more education. The need for marketers in this region to arm themselves [...]

In a war, for every yard of ground gained by one side, a yard is lost by the other. Yesterday, it was Apple, fighting for user experience and against those shoes you didn’t buy that follow you around the internet, [...]

The death of physical shops, and indeed the high street, has long been predicted ever since online shopping began to grow in earnest. And the figures around online spending certainly back that up: last year in the UK, we spent [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU publishers to set up audience data co-op; News Corp inks data-sharing partnership; AdParlor APAC offers online-offline [...]

The dust has settled on one of busiest shopping weekends of the year and retailers are now heads-down in activating their Christmas campaigns to drive spend. While the headlines certainly suggest that Black Friday was a success, data shows that [...]

Data is everywhere, and in massive amounts; but what good can all that data be to marketers if the data isn’t usable, scalable, or able to be properly utilised to their advantage? Writing exclusively for ExchangeWire, Dana Hayes (pictured below), [...]