In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC consumers see more ads across platforms; Bangladesh and Myanmar amongst fastest-growing ad markets; Eyeota snags £9.02m [...]

Tiffany Morris (pictured below) is general counsel and vice president of global privacy at DMP Lotame. In this Q&A with ExchangeWire, she explains the benefits of GDPR for advertisers, its repercussions for the online advertising industry, and Lotame's approach to [...]

Brand safety has been the hottest topic in the world of digital advertising for the best part of 2017, since The Times published findings of their investigations suggesting that some major household brands were inadvertently funding extremist groups. Rather than [...]

With customers increasingly moving away from brick-and-mortar stores for their shopping, finding new ways to personalise the customer experience has never been more important. In this Q&A with RetailTechNews, Aaron Glazer, CEO, Taplytics (pictured below), explains the role AI can [...]

Big data has not only changed the world of advertising, but the use and proper implementation of big data strategies has affected many industries and organisations. However, there is still room for adoption across the board. Writing exclusively for ExchangeWire, [...]

It’s easy to know exactly how to treat a close friend, because you know them inside out. Not only do you know the basics like name, age, location – you also recognise what they already have, what they don’t have [...]

In this exclusive piece for ExchangeWire, Alex Wright, head of insights, Blis, explores the relationship between data and efficiency and how this differs from the relationship between data and increased spend.  Retail marketing teams in the UK are engaged in a pitched [...]

Media agencies in Asia-Pacific want to play fair and work together so marketers in the region can better understand how consumers engage with their brands and deliver improved products and services. ExchangeWire spoke with three agencies to discuss their priorities [...]

This week, Alibaba has announced plans to expand its network of Hema supermarkets with another 30 locations in Beijing, up from the current five. Scheduled to open by end-2018, the new physical stores would beef up deliveries for some 1.5 [...]

This week, we kick off the new year with a look at how Alibaba is adding merchants to its ecosystem by modernising China's convenience stores as well as arming local prisoners with e-commerce skillsets. The Chinese online retailer runs a programme [...]