In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU publishers to set up audience data co-op; News Corp inks data-sharing partnership; AdParlor APAC offers online-offline [...]

The dust has settled on one of busiest shopping weekends of the year and retailers are now heads-down in activating their Christmas campaigns to drive spend. While the headlines certainly suggest that Black Friday was a success, data shows that [...]

Data is everywhere, and in massive amounts; but what good can all that data be to marketers if the data isn’t usable, scalable, or able to be properly utilised to their advantage? Writing exclusively for ExchangeWire, Dana Hayes (pictured below), [...]

Marks & Spencer recently revealed it is looking to data analysis to turn its fortunes around, combining information from its Sparks loyalty scheme, online interactions, and M&S Bank to offer personalised experiences to its customers. Lindsay McEwan, VP and managing director [...]

Some believe it is hogwash, while others say it is necessary for their company's survival, but one thing is certain about artificial intelligence (AI) – without data, its value will be limited. Companies in developed Asian markets, such as Singapore, [...]

December is here; and the Christmas countdown has officially begun. Retailers are preparing for the most important period of the year. A time when sales could make or break certain businesses. But 25 December is not the only date to [...]

As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, Keith Petri (pictured below), CSO, Screen6, explains the importance of a probabilistic data [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers need mobile-first strategy as APAC shoppers head to their devices; AU brands improve on digital customer [...]

Across the globe, offline FMCG retail and e-commerce are on a collision course to create a new converged reality. Amazon’s multibillion-dollar acquisition of Whole Foods is leading the charge, with Alibaba's investment in Indian grocer Bigbasket likely to be in [...]

Once a company that had just one product on its inventory, SunMoon is discovering a whole new world of possibilities that an enterprise resource planning (ERP) system can bring. It is, however, taking the time to ensure all processes and [...]