SmartFrame Technologies, a leading UK-based tech provider that is redefining the digital image standard, has today (February 1st, 2024) announced a new partnership with Six Nations Rugby, the organisation responsible for several major international rugby competitions, including the Guinness Men’s [...]

Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most is how campaigns impact incremental growth and sales. In this Q&A, Ellie Lane, head of client strategy at Quantcast, explores how [...]

AdPlayer.Pro, un proveedor global de soluciones de publicidad en vídeo outstream, ha informado los resultados del cuarto trimestre de 2023 de la empresa. Según el anuncio oficial, el cuarto trimestre de 2023 surgió como el trimestre más destacado del año, impulsado [...]

AdPlayer.Pro, a global provider of outstream SaaS video advertising solutions, has reported the company’s Q4 2023 results. As per the official announcement, Q4 2023 emerged as the standout quarter of the year, driven by a rewarding winter holiday season, which aligned [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has published the first version of its Pan-European Retailer Digital Advertising Capability Map. This is the first Map of its kind produced by an industry association [...]

Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (January 16th, 2024) announced the appointment of Mathieu Azorin as regional managing director of France and Benelux. Azorin will lead Ogury’s operations in the regions [...]

Yieldmo, the leading advertising technology platform that delivers AI-powered creative ad formats and superior campaign performance from proprietary data, today (January 4th, 2024) announced four new additions to its global leadership team. Jennifer Werner has joined the company as SVP, [...]

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 12th, 2023) announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts – empowering brands to validate the brand [...]

Sparteo, a cutting edge ad tech solution for publishers is sharing the impactful results of an existing innovation – Efficient Bid.  This cutting edge in-house technology represents substantial progress in the realm of digital advertising efficiency, enhancing SSP/DSP (supply-side platform/demand-side platform) [...]

On today’s ExchangeWire digest: OpenAI chatbot to be trained on new information; Digital advertising soars in India; TikTok’s USD$1bn (£822m) creator fund to disappear.  OpenAI chatbot to be trained on new information  The OpenAI chatbot will be trained on information up to [...]