Big data, small data and everything in between are the talk of the marketing town these days, but many in the industry are missing the point when it comes to data management platforms (DMPs): it’s that size matters. Knowing the [...]

Arguably some of the greatest work to emerge from the Nordic region in recent years has been their incredibly enigmatic and gripping dramatic television series, such as The Killing and Borgen, that the global marketplace has embraced enthusiastically. The Nordic [...]

What’s the biggest hurdle that global media management faces in the coming years? One good candidate is data and how its managed. It’s hard to corral information across different regions that operate with different procedures, different ways of entering data, [...]

Early hype, followed by disillusionment, was a familiar pattern for the software applications market, particularly the software as a service (SaaS) market, otherwise known as cloud computing. SaaS was originally focused on customer relationship management (CRM) before expanding out into content, [...]

Data, and how to manage it, has become this year’s hottest topic. The concept of companies, or organisations, crunching data sets from multiple platforms, both on and offline (and being able to enhance brand communications, stock control, asset management, you [...]

Erich Wasserman is Co-Founder and General Manager EMEA & APAC for MediaMath. Here he sits down with ExchangeWire to breakdown their acquisition developments and what this means for their expanding platform offering. How do you think the recent acquisitions by MediaMath, [...]

Data has gotten heads spinning. It’s too many in kind and too much in quantity. Data is becoming a big problem. More data means more cost, and more inputs lead to more complexity. Complexity, in turn, leads to more cost. The [...]

Tinkoff Digital, the newly-launched digital ad solution provider, is announcing that it is a rolling out a DSP for the Russian market. DataMind will be Tinkoff Digital's first product launch in the market. The new solution is aimed squarely at Russsia's [...]

Cindy Deng is MD APAC for Turn. Here she discusses Turn's recent launch in Hong Kong and the roll out of the solution across the APAC region. Is there significance behind Turn choosing Hong Kong for their APAC launch? Hong Kong is [...]

AudienceScience announced last week that it is closing its ad network business - as it looks to focus on becoming the SaaS solution of choice for large, brand-focused advertisers. This is a pretty significant move by AudienceScience, given that it could [...]