"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Hivestack lance une solution de mesure programmatique des impressions des médias numériques extérieurs (DOOH) soutenue par Nielsen
Hivestack, la plus grande société indépendante de technologie programmatique DOOH, a annoncé aujourd'hui une solution de multiplicateur d'impression vérifiée pour les médias numériques extérieurs (DOOH) dans certaines régions de l'APAC. En raison de la demande croissante de normalisation des mesures et [...]
Hivestack Releases Nielsen-Backed Programmatic Digital Out-of-Home (DOOH) Impression Measurement Solution
Hivestack, the world’s leading, independent programmatic DOOH ad tech company announced a verified impression multiplier solution for digital out-of-home (DOOH) in select regions across APAC. With an increasing demand for standardisation of measurement and the need for a unified methodology in [...]
VIOOH & FRAMEN Unite to Unleash the Power of Digital Out-of-Home Advertising
Today, (June 13th, 2023) FRAMEN, the leading content distribution platform for screens in semi-public spaces, is thrilled to announce a strategic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP). This collaboration will provide advertisers with [...]
ARAGO Teams Up with Broadsign to Bridge DOOH & Digital Ad Transactions
ARAGO (formerly the Mediakeys Platform) and Broadsign today (June 12th, 2023) announced a technology partnership that brings all the DOOH inventory available via the Broadsign supply-side-platform (SSP) to ARAGO’s omnichannel demand-side-platform (DSP), making programmatic digital-out-of-home (DOOH) purchases accessible for the [...]
VIOOH Launches New Real-Time Platform Alongside Suite of Premium Features
Today, (June 7th, 2023) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced the launch of its new real-time programmatic platform VIOOH Trading Manager, and VIOOH Intelligence, a suite of advanced features focused on operational efficiency, programmatic [...]
Flow City & Broadsign Partner to Broaden Access to Global DOOH Advertising
Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform (DSP). The collaboration allows media buying agencies, small businesses, and startups using [...]












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