Videology Announces Integration with eXelate Videology—an online video advertising platform and solutions provider—announced this week that its technology now allows server-to-server communication with eXelate—a data and analytics engine powering digital marketing decisions. This is the first integration of its kind between [...]

Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect, DAC's new third-party ad server. Can you give some background to “i-Effect(TM)” DAC’s new third party ad-serving technology? Even though Third Party [...]

cyber communications inc. (“cci”), a leading Japanese media representative company and a wholly owned subsidiary of Dentsu Inc., and OpenX Technologies, Inc. (OpenX), today announced a major expansion of their multi-year partnership. Under the terms of the extended online advertising [...]

Otto Neubert Block is Managing Director at Emediate. Here he gives insight into the evolving data-driven ad market in the Nordics. How progressed is the Nordics market from an automated trading perspective? It’s a simple question to answer – immature. The Nordics [...]

ATS Sydney was the first full day conference on the evolving data-driven ad market in the Southern Hemisphere. The event was attended by over three hundred C-level regional digital media execs. One of the keynotes on the day was delivered [...]

New European Market Ecosystem Map by Improve Digital In collaboration with their major customers and input from ad networks and consultants, and driven by a popular demand, Improve Digital has produced Market Map of the European online display advertising sector in [...]

Ogilvy and Marmalade Digital Launch DSPs in India DSPs are gaining traction in India with Neo@Ogilvy, the digital media planning and buying arm of OgilvyOne, and Marmalade Digital, a digital media trading technology and services provider, announcing the launch of their [...]

adscale has announced that is putting two-thirds of its available inventory through its new RTB platform, and integrating local and international demand into Germany's biggest supply source of - coveted - .de domains. Here Matthias Pantke, CEO of adscale GmbH, [...]

Robbie Hills is Head of Media Technology Solutions SEA/India and Head of Rich Media APAC at Google. Here he discusses the recent launch of Adx in China, and the growth of programmatic buying in other APAC markets. Can you give some [...]

MediaMath announced it was spinning out its US service business into a new agency so it can focus on its core tech offering. Here Erich Wasserman, Co-Founder & GM EMEA, MediaMath, discusses the Kepler agency spin off, what it means [...]