In today’s ExchangeWire news digest: Roku shares jump to a 1-year high following a positive quarterly forecast; Shopify expands its use of generative AI; and Xandr announces a ban on political ads. Roku stock surges by 30% Roku saw shares hit [...]

In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, to challenge Twitter; and Shopify launches Collabs Network. Netflix seek to woo advertisers with new ad approach Netflix is revamping [...]

In today's ExchangeWire news digest: TikTok plans to broaden its online retail offerings; Gannett sues Google over allegations it monopolised ad tech; and Hong Kong authorities pledge regulation for stablecoins. TikTok to expand its retail offerings TikTok is reportedly developing “Project S”, [...]

BrightBid, the AI-driven paid search advertising company with a strong presence in the UK, Sweden, Norway, and Denmark has joined forces with Speqta, a holding group listed on Nasdaq First North Premier Growth Market, in a share deal currently worth [...]

It would be an understatement to say the commerce landscape changed significantly over the last few years. Thanks to a shift towards digital at the start of the decade, prompted by the Covid-19 pandemic, e-commerce has boomed: this year, 20.8% [...]

In today's ExchangeWire news digest: TikTok readjusts its e-commerce business in a bid to break out of Asia; the IOSCO reveals a proposed global approach to crypto regulation; and Twitter accuses Microsoft of inappropriately harvesting data from the platform. TikTok restructures [...]

In today's ExchangeWire news digest: EU regulators fine Meta €1.2bn (~£1bn) for transferring Facebook users' data to the US; Linda Yaccarino's appointment as Twitter CEO reassures GroupM; and Shopee launches a new initiative to strengthen the protection of brands' IP. Meta [...]

Social media, although an integral part of our everyday lives and a staple in marketing campaigns, sits in a precarious position. User trust in platforms like Facebook and TikTok has been declining for years now, with the Cambridge Analytica scandal [...]

Blis, a truly unique planning and buying platform, announced the launch of its new e-Guide showing how grocery shoppers are buying across the UK to help marketers understand consumers’ preferences and motivations as well as practical tips on overcoming today’s [...]

This week: Microsoft to deliver advertising via chatbots, Disney+ loses millions of subs in Q4 2023... The AI wars continued this week, as Microsoft announced Chat API, which will facilitate advertising through chatbots. Another blow was dealt in the streaming wars [...]