It's been almost five years since Google's Eric Schmidt declared the company as a "mobile first" outfit, and Facebook's Atlas update brought "cross-screen" to the lexicon of ad tech in 2014. ExchangeWire examines how US-based cross-screen advertising firm Drawbridge hopes [...]

ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week's edition: Google's Euro woes continue in Europe; ExchangeWire Research division unveiled; AppNexus mans up in Europe to woo publishers.  Google's pain falls mainly [...]

ExchangeWire rounds up the week’s biggest stories in ad tech, and in this week’s edition: Google's viewability study; AdForm claims marketers are getting good at programmatic; Cross-screen is top of mind among European advertisers.  Google says less than half of all ads [...]

For three years now, Adform has collected data on programmatic trading, and at the end of each quarter, examined it to assess the progress being made by the various players. Martin Stockfleth Larsen, AdForm, CMO, explains how in this last quarter [...]

ExchangeWire rounds up the week’s biggest stories in ad tech, and in this week’s edition: Why the EU's anti-Google charge is doomed; HiMedia's promise of growth; Burberry trusts in programmatic.   A message to the EU: Breaking up is hard to [...]

Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and more recently has begun to foray into alternative services such as online payments (HiPay) in [...]

ExchangeWire rounds up the week's biggest stories in ad tech, and in this week's edition: Apple crosses the Rubicon into programmatic; British consolidation move reflects the blurring world of ad- and martech; Millennial Media hires Gubbins; PubMatic eyes Italian opportunity.  Apple [...]

A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have taken place in the last week, each of them signifying wider shifts in the ad tech and marketing sectors. ExchangeWire [...]

ExchangeWire rounds up some of the biigest events in the industry, and in this week's edition: Yahoo buys up BrightRoll; Google drops the ball costing publishers millions; Facebook tells ATS Paris audience ad tech has nothing to fear from  the [...]

Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas from Microsoft, and this year it caused a stir in the market by unveiling the improved [...]