Jacob Nizri is President of Ybrant Digital, a global marketing solutions provider. Here Nizri discusses the Ybrant Digital offering, its multi-channel approach, and the growth of its business across Europe. Can you give some insight into the Ybrant offering in [...]

Having built the internal buying platform for one of the largest Facebook-focused agencies on the European market, Glow now provides one of the leading agnostic solutions for buying across the Facebook channel. Damian Routley is Director at Glow Digital [...]

European search firms have been eyeing up the display market for some time now. They see massive parallels between keyword buys and biddable display. Some have even partnered with European retargeting specialists to offer clients a display-buying solution. [...]

» As if you didn’t know already, Facebook display is now a big draw for European media buyers. I’m hearing of big chunks of media spend being shifted into the FB channel by the big agencies. You’ve got [...]

Facebook has become an essential part of media buying in Europe. Attracted by the sheer volume of users on the platform and peerless audience microtargeting, European advertisers continue to shift significant amounts of media budget through the social network [...]

» E-marketer now estimates that Facebook is earning $1.2 billion globally for display advertising. This is up form $665 million on last year's figure, a jump of nearly 80%. This revenue is set to rise to $1.7 billion [...]