Adverty have been granted their third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a ground-breaking method for determining ad viewability and impressions within complex gaming environments. The multi-patented invention is one [...]

Saber Interactive, the global game publisher and developer, best known for World War Z, NBA Playgrounds and Snowrunner, and Anzu, the world’s most advanced in-game advertising company, today announced they have signed an exclusive partnership deal for an upcoming unannounced [...]

In today's ExchangeWire news digest: some Chinese tech giants have signed a “Self-regulation convention” on NFTs; Facebook have rebranded amid metaverse developments; and Roblox overcome three-day outage.   “Self-regulation convention” on NFTs signed by Chinese tech giants   According to an Ant Group WeChat [...]

Admix, the leading In-Play monetisation company that bridges the gap between gaming content and brands, today (26 October) announces that they have raised USD$25m (£18.1m) in a Series B round to scale up its In-Play solution worldwide; and establish it [...]

In today's ExchangeWire news digest: GCHQ have championed a cloud deal with Amazon Web Services; FaZe Clan prepare for IPO with support from a SPAC; and Rock Content raise USD$30m (£21.7m) in a Series B round.   UK spy agencies strike deal [...]

Bidstack is delighted to announce a new ad format and gaming touchpoint for brands with an innovative ‘in-menu’ offering. The mobile format offers clickable display banners that allow brands to deliver integrated ads into game menus, user interfaces and loading screens. The [...]

Following the announcement of their partnership with Mall of America to create an esports hub, ExchangeWire speaks to Nicole Du Clare, VP of sales and partnerships at Wisdom Gaming to discuss how esports experiential partnerships and sponsorship activations can help [...]

The world’s most advanced in-game ad solution Anzu.io today (13 October) reveals its brand new Roblox offering. The game-changing move brings Anzu’s tech to Gen Z’s most popular platform, opening its 202 million monthly active users to brands and agencies [...]

Admix, the leading In-Play advertising platform that bridges the gap between gaming content and brands, today (13 October) release the findings of its major research study into video gaming’s emergence as the key media channel.  Gaming is a lucrative channel, where [...]

In this exclusive interview, ExchangeWire speaks to Jamie McConville, director - global solutions, dentsu Tokyo, following the launch of the dedicated dentsu gaming unit, to discuss the future of interactive entertainment in the APAC region. How will dentsu gaming approach developing [...]