• Why the Future of Programmatic TV Looks Bright for 2017 & Beyond

    It has been an exciting year for the television industry from OTT and addressability to programmatic TV and local broadcast markets. As the year comes to a close, it’s that time again for predictions to unfold and to reflect on the industry’s progression, success, and obstacles within the past year. Writing exclusively for ExchangeWire, Shereta Williams (pictured below), president, Videa lays down her predictions for the future of programmatic TV.

    Programmatic TV is an intriguing topic for speculation because this technology [...]

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  • Now & Next: The Internet of Things

    Connected and smart devices powered by the Internet of Things (IoT) are helping collect more consumer data than ever before. This edition of ExchangeWire’s Now & Next feature looks at the opportunity the IoT represents for advertisers, and the changes that must be made to unlock the potential.

    Investment in the IoT and connected technology has risen from USD$231.9m (£181.81m) in 2014, to USD$348.3m (£273.07m) today. According to Gartner, this figure will continue to rise to USD$547.2m (£429.01m) by 2020. By the same date, [...]

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  • UK Not Ready for Smart Tech Lifestyle; Mobile & the Customer Purchasing Journey

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK not ready for smart tech lifestyle; Mobile and the customer purchasing journey; VR and AR increasing popularity in gaming.

    UK not ready for smart tech lifestyle

    The UK is not yet ready to fully adopt a smart technology lifestyle, reveals Harris Interactive. The research also shows that, although [...]

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  • mcommerce: Identity Fraud & Website Accessibility

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Smartphone shopping is driving UK retail ecommerce sales; Criminals target UK youth as identity fraud rises; and, Are online travel companies ignoring user experience and accessibility?

    UK consumers favour smartphones

    This year, UK mcommerce (mobile commerce) sales will account for USD$33.42bn (£25.2bn), according to new research by eMarketer.

    The UK is a world leader, [...]

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  • Mobile Device IDs Will Lead in a Converged Media Landscape

    The cookie may not be dead, but with smartphone consumption continually growing, mobile device IDs could reign supreme as the media landscape continues to converge. Leo Giel (pictured below), chief revenue officer, YouAppi, tells ExchangeWire that marketers should not ignore device IDs in their mobile targeting strategies if they want to effectively identify their audience in a connected world. 

    In the last decade, my daily media habits have expanded exponentially as I added a smartphone, a games console, multiple fitness devices, [...]

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  • A Year-long Profitable Streak for Amazon

    Last week (28 April),, Inc. (NASDAQ: AMZN) stock skyrocketed after the company announced financial results for its first quarter, ended 31 March, 2016. AWS accounted for 56% of the company’s profit this quarter and is the most profitable business at Amazon.

    Amazon exceeded expectations across the board: Revenue came in at US$29.1bn (£19.8m), up 28% from last year and beating expectations of US$27.99bn (£19.03bn); earnings per share (EPS) came in at US$1.07 (£0.73), way above expectations of US$0.58(£0.39); but, most [...]

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  • Atmospheric Marketing: Bringing a Classic Marketing Tactic Into the Digital Era

    Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea of consumer data. How are marketers able to take advantage of this array of connected devices? Lindsay McEwan (pictured below), general manager EMEA, Tealium, tells ExchangeWire how atmospheric marketing is shifting from in-store factors, like displays and fixtures, to proactive connectivity using real-time data signals.

    From wearables and fitness trackers, to connected home appliances and cars, the Internet of Things [...]

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  • What SMEs Need to Know About the IoT

    In 2016, many business owners are still resisting the push towards fully incorporating Internet of Things (IoT) devices into their company. However, according to a study done by McAfee, the network of devices that constitutes the IoT is set to grow at a staggering rate over the next few years. The world is fast moving towards the notion of a smart society with technology running our lives. There is much to be garnered from the IoT for SMEs. From smart [...]

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  • India Ad Spend to See Strong Growth; AU Ad Market Worth AUD$7.9bn

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India ad spend to see strong growth in 2016; GroupM inks Line partnership to boost APAC campaigns; AU ad market worth AUD$7.9bn in 2015; Mediaocean acquires Australia’s BCC AdSystems; and Mindshare appoints APAC innovation head.

    India ad spend to see strong growth in 2016

    Advertising expenditure in India is estimated to reach ₹57,666 (£6bn) this year, growing 15.9% from [...]

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  • Now & Next: The Missed Opportunity for SDKs

    Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on Software Development Kits (SDKs).

    When researching this piece, I asked many people from the online ad tech industry what their understanding of SDK use was and, like me before I wrote this piece, the overwhelming majority knew of [...]

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