In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their resources, and explains how Advertising Resource Management solutions can help to resolve these. What are the primary challenges for advertisers in [...]

Magnite, the world’s largest independent omnichannel sell-side advertising platform, and Criteo, the commerce media company announced a preferred relationship that will enable Criteo’s global retailer partners to leverage connected TV (CTV) through Magnite.  By collaborating, retailers can drive growth by extending [...]

Audigent, the leading data identity, curation, and activation platform,  announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP™ private marketplaces. Advertisers can now activate using the world’s largest [...]

In a year of record inflation amidst a persistent cost of living crisis, how, where, and how much marketers are spending has come under even keener scrutiny. In this latest article in ExchangeWire's 2023 Predictions series, industry experts share their [...]

Good-Loop – a purpose-led ad tech company that converts people’s engagement with ads into donations to good causes – today announced Marisa Thomas, a former head of brand at Bloom & Wild, has joined as its new chief marketing officer [...]

Integral Ad Science announces the appointment of Khurrum Malik as chief marketing officer (CMO) effective immediately. Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy.  Malik is a technology marketing leader with a broad range of [...]

In this exclusive interview with ExchangeWire, Dom Kozak, head of programmatic at JCDecaux, poses the question as to whether the industry has lost sight of the fundamentals of advertising, and how brand-building mediums are evolving to deliver results across the [...]

The current cost-of-living crisis is one that is being felt globally, with 85% of UK consumers believing that brands should cut marketing spend and reduce profits to combat the cost-of-living crisis. In response to this, leading programmatic advertising and data [...]

Celebrated at the magnificent Banqueting House in Whitehall, The Wires 2022 saw more than three hundred of ad tech’s finest gather in the hope of taking home one of twenty-one prestigious awards. With an enrapturing talk from special guest Ruby [...]

SmartHub, a white-label solution designed to ease the creation of independent ad tech marketplaces for enterprises, released an upgraded platform version — SmartHub 2.0.   In the most turbulent period for the ad tech ecosystem, marked by the damaged global economy, [...]