Integral Ad Science, a leading global media measurement and optimisation platform, today (January 18th, 2024) announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand, and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation [...]

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (January 17th, 2024) announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With [...]

As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of ad performance and heightened user privacy, or is this merely a pipe dream?  The death of third-party cookies, the end of [...]

Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the expansion of its Board of Advisors with the addition of industry luminaries Nishat Mehta and Ryan McBride. With nearly two decades of experience creating alternative revenue streams in [...]

Integral Ad Science, a leading global media measurement and optimisation platform, today (January 4th, 2024) announced the general availability of its Quality Attention™ measurement product, the first to unify media quality and eye-tracking with machine learning. The new offering provides [...]

On today’s ExchangeWire Stack: Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad Measurement Plans Delayed; Google to Pay Antitrust Settlement… The Christmas season is in full swing, and so is the lead up [...]

On today’s ExchangeWire digest: AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing ad measurement plans… AudienceProject has struck a deal with Microsoft Advertising to provide independent and continuous audience measurement for ads bought [...]

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 12th, 2023) announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts – empowering brands to validate the brand [...]

Amplified Intelligence, the most trusted source for accurate attention measurement, has announced its new partnership with PepsiCo Europe and shared joint research results, revealing that short-term uplift is harder won for larger brands and only 42% of all eyes-on-brand moments [...]

In today’s ExchangeWire digest: X sues watchdog group Media Matters; Spotify skirts Android app store fees with secret Google deal; ITV launches new outcome measurement tool…  X sues watchdog group Media Matters  Following accounts reporting brands' ads on X appearing alongside extremist [...]