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  • Sublime Enhance Their Mobile Video Capabilities with Launching TopRoll® on Self-Service Basis

    Nine months after the successful launch of TopRoll® – their pioneering mobile video ad format offering fully viewable completion – Sublime, an Azerion company, strengthens their capabilities by making it available on self-service basis. Self-served TopRoll® is Sublime’s new solution aimed [...]

  • Taboola Reports Strong Q3 Results and Raises Full Year 2021 Guidance

    Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, have announced its results for the quarter ended September 30, 2021. “The third quarter had some significant milestones for Taboola. It [...]

  • Bidstack Serves an Ace with New Wildlife Studios Partnership

    Bidstack is delighted to announce a new partnership with Wildlife Studios, creators of the world’s most popular mobile tennis game Tennis Clash, which will see them deliver unique branded experiences into the game. The activations will see brands featured across courts [...]

  • GameAnalytics Launches HyperBid

    GameAnalytics, the analytics platform used by over 100,000 game developers, are proud to announce the launch of HyperBid - a powerful new mediation platform specifically engineered for mobile games publishers and developers. HyperBid is an entirely games-focused mediation platform created by [...]

  • Skyrise Intelligence Announces First DSP Integration

    Skyrise Intelligence, the leading audience targeting solution, today (10 November) announced a first-of-its-kind partnership with Sage + Archer. The programmatic Digital Out of Home and Mobile buying platform has become the first DSP to integrate Skyrise Intelligence audience targeting solutions. The [...]

  • Pixalate Launches Industry’s First Ad Fraud Supply Path Optimization (SPO) Technology to Address 75% Increase in IVT Within Arbitraged Supply Channels

    Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (9 October) introduced the ad industry’s first ad fraud Supply Path Optimisation (SPO) technology, a powerful addition to Pixalate’s Analytics platform. The [...]

  • AudioMob Raise $14million in Series A Funding Valued at USD$110m

    Today (9 November) AudioMob, the tech company that develops in-game audio ads bridging opportunities between audio and mobile, announce that they has successfully raised USD$14m (£10.3m) for their series A funding. The funding comes after the company opened their doors to [...]

  • Adverty wins third US patent for BrainImpression™

    Adverty have been granted their third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a ground-breaking method for determining ad viewability and impressions within complex gaming environments. The multi-patented invention is one [...]

  • IAS Achieves MRC Accreditation for Integrated Third-Party Measurement on Facebook

    Integral Ad Science, a global leader in digital media quality, announced that they have been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the [...]

  • Ogury lancia Header Ad, un formato mobile d’impatto e non invadente

    Ogury, tra i leader mondiali nel mobile brand advertising che si fonda sulla tutela della privacy, annuncia oggi il lancio di Header Ad, un formato mobile premium che assicura totale visibilità della creatività rispettando l'esperienza dell'utente. Il nuovo formato, realizzato [...]