the7stars Launches First Fully Managed, Fully Transparent, Fully Disclosed, Programmatic Trading Solution – Prospero
London-based independent media agency, the7stars, has announced the launch of Prospero, the first fully managed, transparent, programmatic omni-channel trading model in the UK. Built to bring real disruption and change to the programmatic marketplace, Prospero provides marketers with: Consolidation of all [...]
Magnite Announces Next Generation CTV and OTT Monetisation Platform: Magnite Streaming
Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced Magnite Streaming, a singular supply side platform that merges leading technology from the Magnite CTV and SpotX platforms. Magnite Streaming empowers media owners to maximise the value of their assets [...]
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