The European programmatic market continued to show signs of growth, health and market stabilisation in the third quarter of 2013. RTB ad spend increased by 31%, and CPMs saw a modest 3% gain. While third-quarter growth was less dramatic than [...]

As competition for a finite universe of bookers intensifies, retargeting has emerged as an indispensable tool in a smart advertiser’s online toolkit. By using behaviourally targeted ads to reengage site abandoners, retargeting has seen huge success in the travel and [...]

In a recent post in this publication, fundamental questions were raised on the role and prospect for increased ad viewability in our industry. I’d argue that the nature of our medium makes it likely that viewability will become a key [...]

Now a week out from the major IPO that serves as proof positive that the retargeting category is ‘all grown up’,let’s take some inventory on how far we’ve come. I, as most of you reading this, remember the early days. [...]

The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies doing with this today? Are they adapting, and if so, how? What are their attitudes towards this opportunity and what [...]

It's funny that viewability seems to be the hot subject in US trades at this present time. Every post I read confuses the proposition even more. Ad tech vendors continue to muddy the water around the subject, but who wants [...]

The premiere data-driven event for the French online advertising industry is returning to Paris on November 14, 2013 and the programme for the day is now available here. Over the past couple of years, the French data-driven advertising market has developed [...]

In 2013, there has been a 137% global increase in brands that advertise across multiple digital channels (mobile, display, social and video), according to the new Q3 2013 Digital Audience Report from Turn. What’s more, the analysis found a 500% [...]

Big data, small data and everything in between are the talk of the marketing town these days, but many in the industry are missing the point when it comes to data management platforms (DMPs): it’s that size matters. Knowing the [...]

Today, Mike Nolet, Co-Founder & CTO at AppNexus, announced he is leaving the company. Here, Nolet discusses why he is leaving AppNexus at this time, his experience of working in the space over the past nine years, and why now [...]