Have we left the brand advertisers behind? It’s time for non-response to receive insight in digital advertising. One of the big debates in the digital market today is around viewability, but in many ways the debate seems to be missing [...]

In 2002, less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses the £5 billion mark. In 2012, digital advertising increased by 12.5% on 2011 to a record annual high of £5.42 billion [...]

Numerous reports and studies show just how the RTB market is exploding, with IDC estimating that global spending on real-time bidded display ads in 2016 will be $13.9 billion. What’s more, a lot of that research seems to be focusing [...]

An EGO system has existed for some time within display advertising. I call it that because it’s a subjective process, not based on logic, but on whom a campaign has been sold to, or sold by. On ad operation teams, [...]

Stephan Noller is CEO & Founder of nugg.ad AG In a previous article, Nick Stringer from IAB UK explained how the EU wants to regulate the use of data on the Internet and why this might go too far when it [...]

It has long been noted that technology itself is no longer a differentiator; but strategy and execution is what paves the way to competitive advantage. To that end, Datacratic recently unveiled the first phase of their vision to help create [...]

The third Ad Trader Conference is now only weeks away. This year's event in Berlin on April 18 will focus primarily on how the key constituent player, namely Sales Houses and brand advertisers, are building strategy around programmatic buying. In [...]

Google announced last week that it was making a number of changes to its DoubleClick Ad Exchange, as it continues to add the functionality of Admeld's SSP solution to its core publisher product suite. Scot Spencer, Director of Product Management, [...]

The Adtrader Conference is now in its third year. After two successful events in Hamburg in 2011 and 2012 we are taking the show for the first time to Berlin. Technology is changing the digital advertising market in Germany, Europe's largest [...]

Among the channels within the media mix, digital marketing is the most measurable and offers the most potential for effective analysis of what is and isn’t working within your marketing. Every dollar can be reported on for ROI and this [...]