Among the channels within the media mix, digital marketing is the most measurable and offers the most potential for effective analysis of what is and isn’t working within your marketing. Every dollar can be reported on for ROI and this [...]

The Rubicon Project recently released some localised data in its Nordic RTB Market Growth blog post. At ATS Stockholm last May, ExchangeWire saw a fairly nascent market still testing and probing the potential of impression-level buying. Rubicon's report on the [...]

Nick Stringer is Director of Regulatory Affairs at IAB UK. Here he addresses the European Commission’s draft data protection proposals: what you need to know -- and do. In a rapidly evolving sector, such as digital marketing, there will always be [...]

Robert Jackson is Managing Director at elisaDBI. 2013 has the potential to become the first year that data-driven business will be considered mainstream. Love it or hate it, the hype around Big Data has helped raise awareness of the benefits a [...]

One of the biggest trends in the digital advertising/marketing space is the movement to replicate more traditional consultancy-like models. It is not a new business model by any means. Accenture has been in operation since the 1950s - and we [...]

With the RTB market expected to be worth $20 billion by 2015, new findings from Adform have revealed that CPM rates for RTB-traded inventory have doubled over the past 12 months. The research highlights the boom in the display market with [...]

While programmatic digital media buying has been established in the US for some time now, Western Europe and Japan made the headlines in 2012. With US exchanges and DSPs going global in parallel with the big ad groups, market [...]

In what is being seen as a strategic buy, LeadMedia announced this morning that it is acquiring Gamned, a leading independent trading desk in France. LeadMedia, a data marketing specialist with hooks into performance advertiser's CRM and data assets, is presumably [...]

The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing, as well as efficient campaign control via real-time bidding and targeting. Both are clearly impacting the price level. The prices [...]

Sylvain Deffay is Country Manager, France at Infectious Media As 2013 kicked off with the e-marketing conference in Paris, it seems that the importance of measuring online advertising viewability has impacted the French programmatic market. I was presenting along with several [...]