Poland and indeed the rest of the CEE market is about to erupt when it comes to the future state of data-driven ad buying. Engineering prowess has reigned in the region for some time and the likes of Warsaw are [...]

To date, behavioural retargeting companies have required marketers to play by their rules and operate within their restrictive templates (and I mean more than just their ad creatives). This just won’t cut it anymore. A ‘one size fits all’ approach, [...]

There is a growing feeling in the industry that the ad tech space is about to hit choppy waters. Follow on rounds are not forthcoming - and the exit strategy is not as clear as it was some 12-24 months [...]

In July 2012, the IAB released the latest update to its VAST specification for the serving of video ads; VAST 3.0. Some of the new releases included upgraded functionality and improved reporting. It also included a standard for new ad [...]

ExchangeWire have been watching the emerging Russian market with interest. Looking to gain some insight into how things are developing, we caught up with Nikolay Danilov, Head of Display Ad Services at Yandex, to shed some light on what we [...]

QUISMA, a GroupM company and a leading performance marketing specialist across Europe, launched in the UK earlier this year. It was a move designed to ensure GroupM kept pace with other competitors such as Publicis, who have Performics in the [...]

ExchangeWire CEO Ciaran O’Kane sat down with Neal Mohan, VP of Display at Google, during a fireside chat at ATS London this past September. In this video, Mohan discusses the process of consolidating the Google stack, what they offer their [...]

A recent article published by ExchangeWire took a look at defining the opportunities and challenges around ‘programmatic premium’. The article tries to define "programmatic premium" as well as attempting to uncover how it might be executed. The article garnered a [...]

Interactive Media, one the top two sales houses in Germany, has entered into a partnership with AppNexus, to power its new new "Premium Publisher Platform". ExchangeWire understands that the deal will focus primarily around the ad serving of all of [...]

Facebook announced two weeks ago they are now making their new mobile app install ads available to all developers. Early numbers from their beta launch back in August saw partners were able to reach a more relevant audience to drive [...]