Sociomantic Labs, a DSP providing RTB solutions for e-commerce advertisers, are entering the UK market under the direction of new UK Managing Director, Gavin Wilson. ExchangeWire caught up with Gavin Wilson and Sociomantic CEO Jason Kelly to discuss what they [...]

Agency trading desks emerged to cope with the ever-increasing amounts of customer data and ad inventory presented by the advertising network environment. The ad trading ‘arms race’ had begun in earnest, but nobody knew quite how complicated it was going [...]

Programmatic premium is largely seen as the key driver for continued growth in automated buying. It has been held up by many as a means to deliver improved yield and revenue for publishers drowning in unsold, but is programmatic buying [...]

Let’s face it. We’re an industry that loves a good buzzword. We latch on to certain terms as if our careers – our very lives – depended on it. A couple of industry visionaries get to talking about some trend [...]

Over the last 12 months the attribution debate within digital marketing has slowly moved from whether or not advertisers should be doing attribution beyond the last click, to what kind of attribution they should be doing. Last week saw the launch [...]

ATS London Big Data sponsor IBM has just released an in-depth whitepaper addressing the issues surrounding Big Data. As everyone knows, Digital marketing has the potential to extract, interrogate and leverage large volumes of data. The challenges around high-cardinality in [...]

Social targeting company Affectv is opening up its proprietary aggregated social data for a limited period. They plan to enable and empower others to extract value from it and to further understand human interactions and our digital social experiences. The [...]

ATS Paris is just two weeks away. The full agenda and speaker's list are now available on the ATS Paris site. As we did with London this year, we are pushing more use-cases and presentations at ATS Paris 2012 — we are [...]

Rob Brett is Head of Data Trading and Commercial Analysis at Future Publishing. Here he discusses how publishers can make better use of their unsold inventory, instead of unloading it into a market already plagued by oversupply problems. I once described [...]

The first panel at ATS London was the standout discussion of the day. The debate around "how data and technology affecting change in advertising" was ably moderated by Erich Wasserman, Co founder & GM, EMEA, MediaMath, with discussion between Curt [...]