Rubicon announced this week the launch of Revv For Demand, allowing demand side networks access to automated and audience buys. This will also enable demand side traders to buy inventory in real-time. These type of buys [...]

Microsoft posted good numbers yesterday but buried inside the news were the huge losses of the Online Service Division. The OSD includes Bing and MSN. The losses in the division were reported to be $713 million, up [...]

IAB Europe is holding its annual Interact Congress in Barcelona on June 2. The event attracts the cream of diigtal advertising executives in Europe, and focuses on emerging trends within the industry (wonder if there's a forum on exchange [...]

» A new survey by The Fournaise Marketing Group found that nearly 65% of the world's top marketers are not satisfied with their agency's performance, and are still not result-driven enough. The poll was carried out among 1000 global [...]

» AOL has announced details of a new self-service platform. Ad Desk is about to go into beta testing in the US with no firm date on its full release. The platform will allow agencies and advertisers to [...]

Rubicon announced this week that it now supports RTB on its platform. This adds to a number of adtech vendors offering this functionality to European ad traders. It is still a nascent buying methodology, but the industry expects [...]

Rubicon announced today that it will begin to support RTB on its platform. This move was always coming despite its protestations against real-time bidding several months ago. The new feature is giving RTB access to a number of [...]

» IAB has announced that seven companies have received the OBA Certificate Of Compliance. The OBA is an initiative designed by IAB UK to promote good practices in online behavioural targeting. It is based on three key criteria: [...]

Some data released today from Improve Digital indicates that a majority of UK premium publishers believe better transparency around behavioural targeting will encourage acceptance by consumers. The poll was carried out at the recent AOP event, 'New Rules of [...]

The IAB released its figures for the UK online advertising market last week. The amount of media spend allocated to online display in 2009 was just over £709 million, 4.4% down on the previous year. Not [...]