The latest IAB UK digital ad spend report found that a record £8.61bn was spent on UK digital advertising in 2015, with all aspects of digital media seeing a growth and 60% of display ad spend being traded programmatically. The report, [...]

In our latest piece from the IAB's Display Trading Council, council members provide their views on programmatic as a dominant trading mechanism. The last few days have been like research Christmas at the IAB with our flagship Ad spend report showing continued [...]

In efforts to significantly expand their footprint and offer a strong competitive alternative in the market, Sizmek have launched MDX-NXT. In an exclusive interview, Neil Nguyen (pictured below), CEO, Sizmek, tells ExchangeWire what this new product offering means for the [...]

Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly is alive and well. The day kicked off with Ciaran O’Kane, CEO, ExchangeWire, professing his admiration for the French ad [...]

Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered by Olivier Lavecot, country manager France & Benelux, ONE by AOL, ExchangeWire were keen to understand the strategy behind AOL's ongoing platform [...]

In-app advertising is big business and is expected to reach over USD$29bn (£20.3bn) in ad spend in 2016. App install ads are an important part of this, with 224 billion apps predicted to be installed this year. With such high competition, [...]

The day of ATS Paris has finally arrived and ahead of his participation in the panel discussion on the monetisation of programmatic, ExchangeWire speaks with David Pironon (pictured below), director of sales and operations, Smart AdServer, about publisher monetisation and [...]

Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow, ExchangeWire hears from Benoît Cochet (pictured below), director EMEA audience advertising & programmatic sales, Yahoo, who explains that marketers can't be [...]

With ATS Paris just one day away, ExchangeWire speaks with Dave Hendricks (pictured below), managing director UK, LiveIntent, who will be participating in a panel discussion on the topic of 'Bridging the Cross-Device Gap'. Here, Hendricks explains how the 'freemium [...]

Growth in video advertising is gaining momentum, but one of the barriers has always been the lack of integration between video platforms, resulting in a cumbersome effort of running separate campaigns across multiple platforms to effectively reach target audiences. ExchangeWire [...]