This week's LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets is essential; the new CEO for Apontador, a Brazilian search portal that will focus on mobile; and a piece that [...]

Ben Dimond, Director of Strategy EMEA at mobile ad platform Opera Mediaworks discusses what the launch of Apple News and Apple’s other moves in the advertising sector mean for the wider industry. By giving leading publishers, such as Condé Nast, Hearst, [...]

In this week’s ExchangeWire European Weekly Roundup: marketing technology unicorn, Zeta, receives mega funding round of $125 million; the rebate debate continues to rage in ad land; Beeswax launches its BaaS to reduce bespoke bidder-building costs; and video streaming powerhouse [...]

Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second most valuable company in the world, behind Apple.   Key figures -- Revenues of $17.7 billion and revenue growth of 11% year-over-year; [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: a record 91% of UK Millennials own a smartphone; Apple [...]

Stephen Taylor, Sojern VP, and managing director, international, asks how adtech can be employed further up the classical marketing funnel. As marketers, we love to divide the purchase funnel into our own areas of expertise, and to put specific channels and [...]

This week, the LATAM Roundup brings two news pieces about commerce: Optimise’s goals to grow in the region, especially in mobile, and data from a recent survey about the profile of online shoppers. In addition to that, Brazilian Melt DSP [...]

In this week's ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google's programmatic brand spend nears three-quarters of total budget; TubeMogul publishes "cheat sheets"; and Speculation over next Twitter CEO. AOL & Millennial Media $300m Deal Mooted Just [...]

The collision between ad tech and martech has been dubbed as "inevitable" by ExchangeWire contributors for some time; but few have explored what the fallout might be. In this piece, Vincent Potier, Captify, COO, delves deeper. Despite its phenomenal growth, the [...]

Using trading models originally designed to secure pricing guarantees for 18th-century agricultural traders, media futures trading is at the very vanguard of the ad tech revolution. ExchangeWire learns more about how futures trading is being lifted from more traditional commodities, [...]