ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: FLXone acquisition powers Teradata's Integrated Marketing Cloud; JICWEBS publishes ad fraud taxonomy; and Kinetic takes programmatic buying outside. Teradata announces marketing hub and [...]

Strong earnings reports from Google, Microsoft, Apple, and Amazon indicate that the top five tech companies (including Facebook) will be worth more than USD$2 trillion if they can maintain the combined growth from this quarter. Mobile search drives Alphabet revenue Yesterday (October [...]

This Tuesday, our very own Rebecca Muir, chaired the Programmatic Roundtable hosted by xAd, the global location marketplace, in partnership with online advertising firm, Rubicon. Attended by leaders from agency trading desks, publishers, media owners, demand side platforms such as [...]

Yahoo! Inc. (NASDAQ: YHOO) yesterday (October 20, 2015) reported results for the quarter ended September 30, 2015. Search and Display revenue grew year-on-year, however, overall company revenue suffered. Mobile revenue now represents almost one quarter (24%) of total revenue. Verizon (NYSE: [...]

This week’s LATAM RoundUp brings these stories: a Brazilian data protection law is approved in the first stage of voting and can change the way online companies operate in the country; e.Bricks, mobile advertising company that is part of RBS [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer blocks ad blockers; Nielsen Digital Ad Ratings for Europe; Mobile CPMs are rising; Facebook goes for Youtube; BidSwitch welcomes new [...]

Innovation is not always what it’s cracked up to be. Building something first sometimes means little more than clearing a minefield for those coming behind you, says Dave Hendricks, president and managing director of LiveIntent UK (pictured below). In this piece, [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 30% losses in the mobile ad market due to lack [...]

In this piece, David Diaz, vice president of developer relations at Fyber discusses what app publishers look for in an ad mediation provider and how to monetise free apps.  Ad mediation has become an increasingly popular service among app publishers over the [...]

Programmatic TV promises the automation of TV ad buying and a data-driven approach to TV campaign planning. The latter will help marketers optimise their cross-media campaigns in the new shape of engagement metrics – and ultimately drive sales, argues Andreas [...]