ExchangeWire is priming itself for a busy 2015, with its ATS event series consisting of six confirmed events taking place across three continents, where it will help chart the progress of the programmatic advertising sector, as ad tech becomes the [...]

The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic In 2007, Yahoo acquired Right Media Exchange (RMX) for $680m dollars. It was the first advertising exchange in the industry – [...]

The quest for 'actionable data', 'talent', and a 'single customer view' were the top priorities last year among of media professionals surveyed by ExchangeWire, as the phrase "big data" becomes almost ubiquitous in the marketing industry.  To mark the launch of ExchangeWire [...]

Asia Pacific (APAC) is widely recognised as the world's fastest-growing advertising market, and ExchangeWire has appointed Eileen Yu as regional editor, to ramp up coverage of its programmatic sector, as the title increases its commitment to the territory.  Singapore-based Yu has [...]

Last year I wrote a post entitled, "The Things That Should Happen In Ad Tech In 2014... But Probably Won't". The piece was a prediction list for 2014 - sort of. Here I tear apart that declaration, assessing [...]

Next year will be the year of mobile no more as the multiscreen audience prevails; the 'war on data' will become the 'war on identity'; and we'll see the emergence of the 'vertical walled garden'. Read more predictions for 2015 from Gareth Davies, [...]

Speculation over BT's designs on a mobile unit (be it EE, or O2), has put telephony services firmly in the public gaze, but the fact remains operators are underachieving when it comes to generating mobile advertising revenue. But certain players [...]

M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a report from investment advisory firm AGC Partners, with demand for video and data management platforms (DMP) driving growth in the [...]

Rob Norman is the Chief Digital Officer of GroupM Worldwide, and leads a community of over five thousand digital specialists around the world. Here Norman speaks to ExchangeWire’s Wendy Hogan on programmatic strategy, navigating ad tech and supply and how [...]

'Programmatic' and 'native' have been two of the industry buzz phrases of 2014, in this piece Rob Kramer, OpenX, general manager, mobile, explains how both approaches can be used in conjunction to maximise media-buying efficiencies as well as publishers' revenue [...]