ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: a record 91% of UK Millennials own a smartphone; Apple [...]

Stephen Taylor, Sojern VP, and managing director, international, asks how adtech can be employed further up the classical marketing funnel. As marketers, we love to divide the purchase funnel into our own areas of expertise, and to put specific channels and [...]

This week, the LATAM Roundup brings two news pieces about commerce: Optimise’s goals to grow in the region, especially in mobile, and data from a recent survey about the profile of online shoppers. In addition to that, Brazilian Melt DSP [...]

In this week's ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google's programmatic brand spend nears three-quarters of total budget; TubeMogul publishes "cheat sheets"; and Speculation over next Twitter CEO. AOL & Millennial Media $300m Deal Mooted Just [...]

The collision between ad tech and martech has been dubbed as "inevitable" by ExchangeWire contributors for some time; but few have explored what the fallout might be. In this piece, Vincent Potier, Captify, COO, delves deeper. Despite its phenomenal growth, the [...]

Using trading models originally designed to secure pricing guarantees for 18th-century agricultural traders, media futures trading is at the very vanguard of the ad tech revolution. ExchangeWire learns more about how futures trading is being lifted from more traditional commodities, [...]

In this week's ExchangeWire European Weekly Roundup: Microsoft checks out of the ad business' RadiumOne in bumper funding round; Survey shows the decline of the ad network; Captify raises £8m; More moves. Microsoft inks deal announcing its exit from ads. Or [...]

ExchangeWire Research's weekly roundup brings you up-to-date research findings from around the world. In this week's edition: Mobile video advertising grows by 367%; 15% of Britons blocking online ads; 90% of consumers don’t click on ads on mobile devices; and Mobile advertising sees [...]

There's been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with AOL and AppNexus playing their part. In this piece, ExchangeWire will leverage its industry-leading analysis team to ask what this [...]

The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has two conferences focused exclusively on programmatic – one of which is a joint venture between ExchangeWire and Adzine, for full disclosure. Both [...]