Vincent Potier, Captify, COO, reflects on  how ad tech has helped propel display advertising to become an arguable rival to search advertising, and asks whether programmatic advertising will be dominated by agency trading desks, the internet's big Silicon Valley players, or [...]

Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects on how companies in the programmatic space can learn from Google's emphasis on simplicity in the workflow process.   Back in [...]

AppNexus will take to the stage at next month's ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus, shares insights on the wildly varying accounts of the extent of the problem, plus potential [...]

Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management platform (DMP) RUN for a publicly undisclosed fee.  The deal announced today (28 October) comes as the France-based media giant (which [...]

The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve the efficiency of media trading, but a skills shortage prevents it from developing further, according to a survey ahead of [...]

Much has been written about the 'brand trading desk' or specifically the in-housing of the programmatic buying function. A lot of it has surfaced in the trade press - but there has been very few clients prepared to speak publicly [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition:Telstra buys into ad tech; Yahoo on the acquisition trail; Transparency raised by UK advertisers; Facebook's re-org of its preferred developer programme.  Telstra [...]

Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer service, are damaging their advertisers in the eyes of consumers that are becoming increasingly uncomfortable with just how much brands [...]

In an era where mobile ad formats are repeatedly credited as the saviour of the advertising industry, Andy Mitchell, Brightroll, managing director, Europe, shares his opinion that its is now driving the programatic sector.  According to the IAB UK’s recently released digital ad spend [...]

A sharp rise in marketers' willingness to buy mobile ad formats, plus media owners' increased willingness to experiment with a wider range of auction models will spur the US programmatic advertising sector to double in value between this year and [...]