In today’s Digest, we cover OpenAI setting a $200,000 minimum spend for ChatGPT advertising, Alibaba’s Qwen heating up the AI app race, and Sky research suggesting the UK could fully shift to internet TV in the 2030s.

BRAVE, the radically human supply-side platform (SSP) built for precision, performance, and transparency, today (2nd February, 2026) announced the launch of its inaugural list: "The Class of 2026: 10 Rising Ad Tech Stars." This definitive list honours the technical architects, [...]

In today’s Digest, we cover the IAB forecasting 9.5% US ad spend growth in 2026 driven by digital and agentic AI, OpenAI eyeing USD$40bn (£29.6bn) in funding from Nvidia, Amazon, and Microsoft, as well as  Nine selling 2GB and 3AW [...]

They said it would never happen, but of course it was always going to - ads are coming to ChatGPT. Shirley Marschall takes a look at this little bit of history repeating...

Ads ARE coming to ChatGPT; BBC teams with YouTube, and Singapore changes laws to ease data sharing.

In today's Digest, we cover how TikTok stays in the US and how CHATGPT has reached a mobile spending milestone. Also, we discuss how AVoD platforms lead to catalogue expansion.

Shirley Marschall takes in everything that occured in the world of AI and ad tech in 2026, and concludes that we might really need a break...

In the third AI piece in our 2026 predictions series, we look at how creative optimisation is changing in the era of AI. What do they expect to see next year?  

This week, broadcasters, tech giants, and regulators redrew the boundaries of digital media  from ITV’s precision TV ads to Europe’s softened AI stance. In today’s MadTech Daily, we cover the EU planning a new probe into Google over news rankings, [...]

OpenAI have launched Atlas, Perplexity have launched Comet. The age of AI driven search is truly here and the fight is on for the future of the web. Harry Menear looks at the latest in the global browser wars. There has [...]