Pentaleap Inc., a leading retail media technology provider, and Skai, the leading omnichannel advertising platform for commerce media, today (2 July, 2025) announced a strategic partnership to connect advertiser demand with supply from leading retail media networks around the world. This collaboration brings together Pentaleap’s innovative [...]

Hachette Livre, a leading French publishing group, has successfully launched a series of privacy-compliant audience activations using data clean rooms in partnership with First-id and Decentriq. By leveraging First-id’s unique, deterministic ID technology and Decentriq’s confidential computing-powered clean room, Hachette [...]

In the light of advertising industry's growing shift toward attention as the core performance metric, Viomba and Nexd are happy to announce a partnership with a plan to integrate creative production with predictive attention analysis in both platforms. As Attention Units (AU) rises to prominence—recently [...]

GoWit, the leading commerce and retail media ad tech platform in the EMEA region, has partnered with Goldbach Group, the most established advertising sales house in Switzerland. This strategic alliance combines GoWit’s self-serve retail media technology with Goldbach’s deep regional expertise [...]

Adnami, the attention-first ad tech company, is thrilled to announce the expansion of its successful partnership with Baltic sales house Digital Matter. This enhanced collaboration allows advertisers to access an even broader range of premium inventory across over 200 leading [...]

Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, has announced a partnership with Brainchild Creative Studio, a specialist marketing agency for the music industry that combines cutting-edge marketing science, data-driven strategy, and behavioural insights to [...]

We look at some of the biggest announcements from Cannes Lions this year, focusing on DSP tie-ups and partnerships in the agency world.  It’s been a scorching week, the sun shining down and the thermometers hitting 30° – and that’s just in [...]

impact.com, the world’s leading partnership management platform, has released details of the UK edition of its Partnerships Experience event (iPX), taking place on 25th June in London. The event brings together brands, influencers, publishers, and advocates to discuss the key trends [...]

The Alliance of Media Independents (AMI), the UK’s largest collectiveof independent media agencies, is proud to announce Experian as its first official partner. Thislandmark collaboration marks a significant step forward as AMI and Experian join forces to driveinnovation, amplify the [...]

In today’s Digest, we cover WhatsApp introducing ads, Sainsbury’s launching an AI-powered retail media platform, Disney adding Amazon to DRAX, and Ad Net Zero expanding emissions standards across media channels. WhatsApp to Introduce Ads  WhatsApp is preparing to introduce ads on its [...]