Implcit, a specialist in advertising statistics and artificial intelligence (AI), and First-id, a key player in deterministic identification, announce their groundbreaking alliance. This partnership aims to address major challenges faced by advertising stakeholders: accurately reaching the right audiences across all [...]

LoopMe, the global leader in brand performance, today (April 29th, 2025) announced it has partnered with Microsoft Advertising to integrate its first-to-market real-time brand optimisation PurchaseLoop solution into Microsoft Curate. Through Microsoft Curate, LoopMe has enhanced the addressability of its first-party [...]

Cedara, the carbon intelligence platform, and PGAM Media, a unified supply- and demand-side platform powering data-driven, AI-optimised programmatic advertising across Web and connected TV (CTV), today (April 29th, 2025) announced a partnership aimed at promoting sustainability within the digital advertising [...]

In today’s Digest, we explore Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The Washington Post to enhance its news responses, and Amazon’s expansion of its ‘Haul’ storefront. Yahoo Eyes Chrome Acquisition Amid Google Antitrust Trial Yahoo has expressed [...]

MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimisation platform, to enhance ad measurement and optimisation and campaign performance measurement for its advertisers. This collaboration replaces the recently [...]

LightBoxTV is leading an ambitious initiative in AI-driven TV advertising through a strategic partnership with AI consultancy Xenet. The joint R&D initiative focuses on enhancing campaign planning, optimisation, and measurement across linear and connected TV (CTV).Leveraging AI as a natural [...]

Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform.  The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK [...]

LoopMe, the global leader in brand performance, today (April 22nd, 2025) announced a partnership with Cedara, the Carbon Intelligence Platform, as part of its ongoing commitment to creating a sustainable advertising ecosystem. The collaboration sees LoopMe integrate Cedara’s platform to help [...]

Michael Clingham, account director at Spark Foundry UK, explores how partnerships can facilitate more authentic brand experiences, touching on cross-media collaborations, portable gaming, and crafting meaningful experiences in a mobile world. In an era where entertainment boundaries are increasingly blurred, [...]

Today, (April 15th, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new UK-wide programmatic partnership with Zoom Media UK, a digital media owner renowned for owning and operating digital advertising within gyms and health clubs [...]