You may have have noticed the term “supply-side platform” being pushed a little harder of late by industry commentators and yield optimisers. SSPs are seen by some as the antithesis of a demand-side platform: its main function is to [...]

Are low click rates evidence of display advertising having little impact on consumer behaviour? Comscore has just released a whitepaper on how online display advertising is affecting European consumer behaviour. The results were based on Comscore’s proprietary panel, [...]

» AOL and Rubicon have entered into a non-exclusive partnership in six different European markets that allows the yield optimiser to manage the non-premium display of AOL owned and operated inventory. The partnership covers all Ad.com inventory - with [...]

» Leading UK video ad network, WebTV Enterprise, released a report this week about the state on the online UK video ad market. The survey suggest that media planner buyers here are warming to the format with video advertising [...]

» With all the debate on the convergence between search and display, it was timely that SES London devoted a whole session to the very subject. The illustrious panel was made up of industry luminaries, including: Jonathan Mendez, Founder [...]

» The Rubicon Project believes the current ad server is a “legacy technology”, and must be put to the sword. In a blizzard of PR, hype, and typical Rubicon showmanship, the company set out its “manifesto” for content creators [...]

» 2010 is definitely the year of the acronym: DSP, DST, DBO, RTB and now SSP. The supply-side platform is the latest buzz word in display advertising. Doubtless you’ll see it bounced around industry blogs and websites (like [...]

» Improve Digital and AOP are building up to their joint event next week. Improve Digital gives a full list of attendees and the agenda for the half-day conference. ExchangeWire will be on “the changing dynamics of buying [...]

Improve Digital Trading Event In London Improve Digital is teaming up with the AOP for an event on Feb 23. The event, entitled “New Rules of Revenue”, will focus on the changing display advertising landscape, and what publishers will need [...]

Kate Herbert is Director of Client Services, DoubleClick Ad Exchange DoubleClick recently retired version 1 of the DoubleClick Ad Exchange and has successfully migrated v1 buyers and publishers to v2. We're pleased to report that our v1 buyers are now transacting [...]