Invibes Advertising (Invibes), société de technologie avancée spécialisée dans la publicité digitale, annonce la nomination de Stève Saleyron et Stéphane Allard à des postes clés pour accompagner son accélération en France et à l’international.  Ces nominations s’inscrivent dans la volonté du [...]

With the cookiepocolypse upon us and privacy violations making brands vulnerable, zero-party data adoption could be the silver lining to help marketers thrive. Can your brand tap into ZPD to thrive in a post-cookie, hyper-personalised world? In her latest feature, [...]

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact DOOH displays, programmatic video, or in-feed social ads—video is where the [...]

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today (February 6th, 2024) announced findings from a newly released study titled Stadium to Screen, its latest report on the evolving habits of sports viewers across the UK, [...]

LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the retail media network of the world's largest online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media [...]

Taboola, a global leader in powering recommendations for the open web, announced the renewal of its long-standing partnership with Reach PLC, the largest commercial news publisher in the UK and Ireland. The new multi-year agreement takes Taboola’s exclusive relationship with [...]

We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage. How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement? Retail media technology presents [...]

Invibes Advertising (Invibes), a leader in digital advertising innovation, is joining forces with PHD Media to present an exclusive workshop at the upcoming IAB Forum 2024 in Italy. Titled "New Frontiers in Smart Targeting – The La Compagnie Case Study," [...]

Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (October 18th, 2024) that Charel MacIntosh, head of business development & strategic partnerships, has been named a recipient of [...]

Lea Karam, Consulting Director at Behave, takes a look at the innovations that will define the future of retail and ecommerce. The boom of retail media in recent years, in tandem with the rise of social shopping, has made e-commerce a [...]