MGID, the global advertising platform, has today (October 27th, 2022) announced the launch of its Seller Defined Audiences (SDA) solution, enabling publishers to establish high-quality, interest-based audience segments and improve inventory monetisation. This is a significant development in the industry’s race [...]

Seedtag, the leader in contextual advertising in EMEA and LATAM, has today (October 18th, 2022) unveiled Custom AI, a new targeting technology for brands. This new technology improves campaigns’ affinity targeting by 92%, providing advertisers with fully personalised machine learning [...]

Experian + Yieldmo is Smart. Combining industry leading data with machine learning, curation, and creative technology, Experian and Yieldmo’s joint initiative provides better experiences for consumers and better results for marketers and publishers. Experienced marketers know that real purchasing decisions [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (October 5th, 2022) announced the launch of the new DV Attention Lab™ to help advertisers optimise campaign performance using in-depth “attention data” on ad engagement and ad [...]

The Digital Distillery, an exclusive digital media event and content platform under the ShowHeroes Group umbrella, is celebrating its return to the event scene with the launch of a brand new podcast network. The Digital Distillery Podcast Network hosts a range [...]

Digital audio company Octave Audio, a joint venture by News UK and Bauer Media, today (September 27th, 2022) announces the launch of its scaleable podcasting solution. Octave has more than quadrupled the number of titles it has access to, bolstering [...]

Outbrain Inc., plateforme leader de recommandations, annonce le lancement de sa plateforme Keystone by Outbrain™ : une technologie complète d'optimisation de l'expérience utilisateur au service de la stratégie digitale des grands groupes médias. Elle leur permet de personnaliser la navigation [...]

Outbrain Inc., a leading recommendation platform, announces the launch of its Keystone by Outbrain ™ platform: a comprehensive user experience optimisation technology serving the digital strategy of large media groups. It allows them to personalise the navigation of each internet [...]

Pubstack’s goal has always been to provide digital media companies with a data-driven approach to building, maintaining, optimising, and monitoring ad stacks. In order to continue to empower them in such a fast-paced and changing environment, Pubstack has designed the [...]

Yahoo and Citibank have teamed up to launch Life and Money, a dedicated personal finance hub geared towards diverse audiences, providing fresh perspectives on money, and equipping them for their financial journey across different life stages. Hosted on Yahoo Finance [...]