Ogury Présente Personified Targeting, une Technologie Révolutionnaire pour le Ciblage d’Audience sur Web Mobile
Ogury, le spécialiste du brand advertising sur mobile, annonce le lancement de Personified Targeting. Cette technologie intelligente transpose sur environnement web mobile les données d’audience in-app exclusives dont dispose l’entreprise. Avec Personified Targeting, Ogury assure ainsi un ciblage de haute [...]
Ogury Stellt Personified Targeting vor, der Durchbruch für das Zielgruppen Targeting im Mobilen Internet
Ogury, der global führende Anbieter für mobile Marken-Kommunikation, kündigt heute die Einführung von Personified Targeting an. Dieser Ansatz ist durch AI-Technologie gestützt, welche die einzigartigen In-App Zielgruppen Daten des Unternehmens ins mobile Internet überträgt. Dadurch kann Ogurys hoch relevantes Targeting [...]
NEW ID Selects Ad Platform Unruly as Preferred SSP for Global Monetisation
Global CTV platform NEW ID, a subsidiary of media group NEXT ENTERTAINMENT WORLD, today announced a global partnership with leading ad platform Unruly. NEW ID, which distributes premium South Korean entertainment content (K-Content) on connected TV (CTV) and over-the-top (OTT) platforms across Asia, Europe and the [...]
IAS Launches First Industry-Wide Digital Ad Verification Training Program
Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry’s first globally accredited training program for digital ad verification. "IAS Academy empowers marketers with best-in-class training and tools so they can make well-informed decisions [...]
Quantcast Unveils New Intelligent Audience Platform to Empower Brands, Agencies and Publishers to Thrive on the Open Internet
Quantcast, a global advertising technology company launched the Quantcast Platform. With the advertising industry at a critical juncture, the Quantcast Platform equalises advertising on the open internet. This new and innovative, intelligent audience platform powered by the company’s patented AI [...]
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