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  • Hearing APAC Out: Key Audio Trends Shaping the Region

    With ad spend in the digital audio advertising market projected to reach US$2.23bn (~£1.74bn) this year, the Asia-Pacific region has been witnessing an impressive surge in digital audio consumption over the past few years. With the proliferation of smartphones, faster [...]

  • Sound & Vision: The Intersection of Audio and Video

    Audio and video have experienced exponential growth in recent years, with no signs of slowing down: between 2022 and 2023, global podcast listeners swelled by over 40 million, while the global video market is forecast to grow at a CAGR [...]

  • Magners & Good-Loop Launch New Audio Campaign to Support UK’s Endangered Bee Population

    Magners & Good-Loop have launched a new media campaign that raises money to support the UK’s struggling bee population every time someone listens to its ads on Spotify. The new listen-to-donate format was created by the purpose-led ad platform Good-Loop for [...]

  • Cracking the Code: Gen Z Engagement through Audio Advertising

    Disruptive, yet nostalgic, connected, yet increasingly isolated, Gen Z is the most digitally discerning generation yet. As they increasingly move away from the confines of doom scrolling and visual displays, the vast potential of audio platforms is now front and [...]

  • Soundwaves: the Current Landscape of Audio Advertising

    In what continues to be a muted landscape for the tech industry, audio has only pumped up the volume. Having developed in tandem with technological advances, the medium has become increasingly diverse, creating multiple avenues for advertisers to reach audiences, [...]

  • SEC Sues Coinbase for Unregistered Crypto Brokering; Spotify Redirects Podcast Division

    In today's ExchangeWire news digest: Coinbase faces legal action for violating US securities law; Spotify cuts 200 jobs as it revises its podcast offerings; and new data indicates funding for European start-ups will decline 39% this year. Coinbase sued for crypto [...]

  • IAB Europe AdEx Benchmark 2022 Study Reveals Strong Digital Advertising Growth

    IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2023 in Madrid today (May 23rd, 2023), that digital advertising spend in Europe increased by 9.8% in 2022 to achieve [...]

  • DanAds Wins 2023 NAB Show Product of the Year Award

    DanAds, a leading provider of self-serve and advertising automation technology, announced today  (April 20th, 2023) that its audio ad product has won the Audio Production, Processing and Networking category in the 2023 NAB Show Product of the Year Awards. This [...]

  • Soundcloud Renews Exclusive Agreement with AdsWizz in 14 European Markets

    SoundCloud and AdsWizz today, (April 6th, 2023) announced the renewal of their exclusive agreement for AdsWizz to sell SoundCloud’s audio advertising inventory in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway, and Sweden.  Through 2024, [...]

  • Gaming & Ad Industry Innovators Launch Podcast Dedicated Site for Women Lifting Women

    In honour of International Women’s Day, audience intelligence platform NumberEight and in-game audio pioneer Odeeo are launching a platform dedicated to lifting women in tech (womendontplay.com), a destination to host interviews, resources, and tools for women (and men) in the [...]