Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, [...]

In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on AI news platform Particle.  WPP courts advertisers [...]

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at entertainment- the future of CTV, audio and much more. CTV is one of the hottest topics in the industry, [...]

The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, has announced the addition of prominent industry advisors, and new partnerships with OpenX, a leading independent supply-side platform (SSP) for audience, data, and [...]

As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers?  As connected TV (CTV) gradually dominates more and more of the TV landscape, new opportunities keep coming [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (21st February, 2024) announced its partnership with Vevo, the world’s leading music video network. The collaboration will allow for an accelerated phase of programmatic CTV [...]

The cookieless future looms large on the ad tech horizon. Ahead of her appearance at ATS Tokyo, we sat down with Adele Wieser, regional managing director APAC, Index Exchange, to discuss the industry’s readiness for the upcoming changes, and what [...]

In today's ExchangeWire news digest: AMC Networks reveals its programmatic ad buying capabilities; Meta reports strong revenue growth for Q3 but warns of "volatility" to come; and Shein and Temu call for an end to their legal battles in the [...]

MiQ's head of revenue & growth SEA, James Parker, recently sat down with ExchangeWire to talk about all things programmatic, CTV, data security concerns, and more. Ahead of MiQ's appearance at the highly-anticipated ATS Singapore, he also offered us a [...]

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. TV is a massive area of interest - but what really defines the medium? The Future of TV is one of our eight key pillars [...]