Earlier this week, at ATS London, AppNexus created a stir within the digital advertising industry when Catherine Williams, chief data scientist (pictured) shared results of their ongoing Inventory Quality (IQ) initiative. Through a combination of aggressive policy enforcement and sophisticated [...]

The IAB states that £1 in every £5 spent on digital advertising is allocated towards mobile; but it’s still not matching consumer engagement on this channel. According to the IAB, the average Briton now spends one in six of their [...]

This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes pilot project to sell its inventory in Brazil; IAB Brazil launches training course on programmatic media.

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: half of consumers watch VoD everyday; 85% of marketers [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MediaMath: Brands, agencies should leverage each other's capabilities; Grey Group acquires Thailand's nudeJEH; Droga5 shutters Sydney office; [...]

Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for brands to grasp all the activities running in the background. Singapore pay TV operator and broadband services provider, StarHub, is calling [...]

Programmatic promises the world; effortlessly finding the right audience, marrying the ruthless precision of machine technology and algorithms with the creative flair of advertising, and serving perfectly targeted content to the people that make or break a brand’s success – [...]

The advance of smartphones has not only caused a sea change in consumer behaviour. It's creating a data tsunami, driven by the flood of 'signals' people are sending via interactions with their devices, their apps and the real world around [...]

Indonesia does not have a robust PII (personally identifiable information) system, making it difficult to track personal details and establish reliable consumer profiles. Despite this challenge, the local market offers great opportunities for ad tech vendors as it has one of [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Ad blocking to cost £14bn in 2015; Average Brit spends nearly [...]